harley davidson

Harley-Davidson has announced a distribution agreement with Didi Resources for Malaysia, effective January 1, 2024. This agreement encompasses the distribution of motorcycles, parts and accessories, apparel, and licensed products throughout the country.

Didi Resources will maintain its exclusive distributorship of Harley-Davidson motorcycles and provide comprehensive after-sales service through its existing network of Harley-Davidson outlets across Malaysia. Additionally, Didi Resources will serve as a non-exclusive distributor for Harley-Davidson parts and accessories, as well as apparel and licensed products.

The company says it is dedicated to delivering the exceptional Harley-Davidson customer experience, including programs like H.O.G. (Harley Owners Group), to the Malaysian market.

Sajeev Rajasekharan, Managing Director, Asia Emerging Markets and India at Harley-Davidson, expressed enthusiasm about the partnership, highlighting Harley-Davidson’s successful presence in Malaysia since 2008 and the shared commitment to delivering unparalleled brand experiences to customers.

Rewi Hamid Bugo, Chairman of Didi Resources, echoed this sentiment, emphasising the company’s readiness to collaborate with Harley-Davidson in fostering a vibrant riding community in Malaysia.

Didi Resources has bolstered its local team to ensure the seamless execution of initiatives aligned with Harley-Davidson’s vision, thereby enhancing value for customers.

Customers can continue to access the Harley-Davidson brand experience and acquire Harley-Davidson motorcycles and related products at authorised dealerships throughout Malaysia.

Pada 26 Oktober 2023, Harley-Davidson telah mengumumkan prestasi kewangan untuk suku ketiga tahun 2023. Walaupun CEO Jochen Zeitz telah menekankan berita positif tentang peningkatan jualan CVO (Custom Vehicle Operations) sebanyak 25 peratus, apabila kita tengok lebih dalam tentang pendapatan dan jualan motosikal, ceritanya jadi lebih rumit sikit.

Harley Davidson X440 6

Sebagai pengingat, Harley-Davidson ada cara mereka sendiri untuk melaporkan prestasi, yang merangkumi tiga bahagian utama: Harley-Davidson Motor Company (motosikal kecuali LiveWire), Perkhidmatan Kewangan Harley-Davidson, dan LiveWire. Struktur ini telah berjalan sejak LiveWire dipisahkan menjadi entiti tersendiri pada tahun 2022. Kesemuanya ini membentuk Harley-Davidson Incorporated, entiti yang bertanggungjawab untuk Laporan Kewangan Bersatu. Jika kita bandingkan dengan suku ketiga tahun 2022, Motor Company melaporkan penurunan keuntungan sebanyak 24 peratus. Notis ini mengakibatkan penurunan sebanyak 11 peratus dalam harga saham syarikat ini, seperti yang dilaporkan oleh Reuters.

2021 Sportster S Scotland Photo Shoot

Harley-Davidson melaporkan penurunan jualan motosikal runcit untuk semua model mereka, kecuali LiveWire, di pelbagai kawasan global semasa suku ketiga tahun 2023. Secara keseluruhan, jualan di seluruh dunia merosot sebanyak 16 peratus berbanding tahun sebelumnya. Perincian jualan mengikut kawasan adalah seperti berikut:

  1. Amerika Utara: Jualan untuk suku ketiga tahun 2023 mengalami penurunan sebanyak 15 peratus berbanding dengan tempoh yang sama pada tahun 2022.
  2. Eropah, Timur Tengah, dan Afrika (EMEA): Jualan di kawasan ini mengalami penurunan sebanyak 13 peratus.
  3. Asia Pasifik: Jualan merosot sebanyak 24 peratus.
  4. Amerika Latin: Jualan di Amerika Latin juga mengalami penurunan sebanyak 11 peratus pada suku ketiga tahun 2023.

Bagaimana pula dengan model LiveWire? Perlu diingatkan bahawa Harley-Davidson menggunakan pendekatan pelaporan yang unik untuk LiveWire. Manakala statistik untuk Harley-Davidson Motor Company enjin dalaman (ICE) merujuk secara langsung kepada jualan motosikal di setiap kawasan dan di seluruh dunia, angka LiveWire menggunakan istilah yang berbeza – “Penghantaran Motosikal Elektrik” bukan “jualan.”

My21 Pan America Riding Photography
MY21 Pan America Riding Photography

Pada suku ketiga tahun 2023, syarikat melaporkan penghantaran sejumlah 50 motosikal elektrik LiveWire. Ini merupakan penurunan besar sebanyak 76 peratus jika dibandingkan dengan penghantaran LiveWire pada suku ketiga tahun 2022, yang berjumlah 206 unit setahun sebelumnya. Penting untuk menjelaskan bahawa tiada kesilapan taipan dalam angka-angka ini; hanya 50 motosikal LiveWire dihantar pada suku tersebut.

Kita perlu mengakui bahawa LiveWire masih dalam peringkat awal pembangunannya, dan teknologi dan usaha baru sering menghadapi cabaran permulaan. Tambahan pula, Harley-Davidson baru-baru ini memperkenalkan motosikal elektriknya ke pasaran Eropah. Walaupun penunggang di Eropah dan Asia lebih cepat menerima motosikal elektrik secara umum, perkara yang sama tidak boleh dikatakan bagi pasaran Amerika Syarikat. Semasa LiveWire membina reputasinya di Eropah dan merentasi pasaran di luar Amerika Syarikat, terutamanya dengan penawaran seperti S2 Del Mar, mungkin ia akan menemui audiens yang lebih mudah menerima, membuka jalan kepada pertumbuhan pada masa hadapan.

Rev up your engines and mark your calendars, because Harley-Davidson is back with the second edition of Asia Harley Days.

  • Scheduled for October 28, 2023, this moto-music extravaganza promises a high-octane celebration of music, motorcycles, and more at the stunning Legend Siam in Pattaya, Thailand.
  • The festival’s program is packed with excitement including test rides of the latest Harley-Davidson motorcycles and the iconic Harley-Davidson parade.

Enthusiasts and fans from across 11 countries and territories, including Thailand, South Korea, Philippines, Malaysia, Vietnam, Indonesia, Taiwan, Macao, Hong Kong, India, and Singapore, are expected to gather for this year’s edition. The event will also host representatives from 80 H.O.G  chapters and numerous motorcycle clubs from these markets.

For those looking to grab early bird tickets, act fast – they’re available until October 10th, after which prices will increase. Tickets can be purchased online via the festival website ( or from the nearest Harley-Davidson dealer.

Asia Harley Days is not just about music and motorcycles; it’s also a celebration of Harley-Davidson’s 120th anniversary. The festivities will kick off with the renowned Harley-Davidson parade, starting from Legend Siam at 1pm.

Bikers will embark on a charitable ride down the scenic Buddha Mountain highway, supporting the Red Cross in Sattahip District. After the parade, the festival gates will open from 4 p.m. to midnight, welcoming attendees to an evening of entertainment.

The musical lineup promises electrifying performances, featuring popular DJ Naanza, King Pitchet and his band rocking out, the 2023 Sound Circus winners Chlypdy from Malaysia, Thai-Japanese sensation Tom Isara, and FineDay Stories belting out international rock anthems.

In addition to the music, festival-goers can enjoy a fashion show, stunts mania, slow racing, a gymkhana competition, and the Custom Kings Contest. Special areas will be set up for H.O.G. members and motorcycle club enthusiasts to celebrate the 40th anniversary of the Harley Owners Group, with awards recognizing iconic riders from the region.

Krungsri Auto takes the spotlight as the presenting sponsor, with Ford as the official car partner, Michelin as the tire partner, and support from Snap-on, Products Bangkok, Johnnie Walker Style, Shade Commune, Amazing Thailand, GQ, Art of Speed, and Legend Siam.

Don’t forget to grab an official festival t-shirt, available at select Harley-Davidson dealer outlets and at the festival itself. For the latest updates and details about the festival, visit

In a surprising turn of events, Harley-Davidson, is rumored to be on the brink of introducing a 200cc single-cylinder motorcycle, igniting speculations of a potential face-off with Royal Enfield in the highly competitive sub-300cc motorcycle segment in India.

  • recent sightings fueled rumors of a smaller 200cc Harley-Davidson roadster, tentatively named the X 210.
  • The introduction of the X 210 could provide Harley-Davidson with a more affordable entry point into the market.

A few months ago, Harley-Davidson unveiled the X 440, its first single-cylinder offering in decades, with aspirations to capture market share from Royal Enfield’s globally renowned 350cc lineup.

However, recent sightings of a test mule resembling the X 440 in India have fueled rumors of a smaller 200cc Harley-Davidson roadster, tentatively named the X 210. This development has raised questions about the possibility of Harley-Davidson expanding its small-displacement portfolio.

One compelling reason for Harley-Davidson to consider a 200cc roadster is its strategic intent to challenge Royal Enfield’s dominance in the sub-300cc segment.

While the X 440 boasts competitive pricing, it still falls short of matching Royal Enfield’s extensive 350cc range. The introduction of the X 210 could provide Harley-Davidson with a more affordable entry point into the market.

The demographics of the Indian market play a significant role in this potential move. India has witnessed a strong demand for sub-300cc motorcycles, with consumers willing to compromise on certain features if the pricing is competitive.

Another crucial factor contributing to the feasibility of the X 210 is Harley-Davidson’s partnership with Hero MotoCorp in India.

Hero MotoCorp recently introduced a new 210cc, liquid-cooled engine producing 25 horsepower and approximately 15 pound-feet of torque. This powerplant could serve as the heart of the X 210, with some fine-tuning to align it with Harley-Davidson’s characteristic focus on low-end torque.

However, not all signs point definitively toward the X 210 becoming a reality. The test mule spotted in India closely resembles the X 440 in terms of design and exhaust layout.

Furthermore, neither Harley-Davidson nor Hero MotoCorp has officially filed any documentation or statements regarding a 200cc roadster.

What can be confirmed, however, is that Harley-Davidson India is actively working on the Nightster 440, a motorcycle expected to offer a premium Harley-Davidson cruiser experience, differentiating itself from the X 440 and showcasing the brand’s commitment to diversifying its lineup.

Harley-Davidson, the iconic American motorcycle manufacturer, is set to further expand its presence in the Asian market by introducing the X350 and X500 models to Japan in October 2023.

  • The introduction of the X350 and X500 comes as a result of a collaborative effort between Harley-Davidson and Chinese manufacturer QJ Motor.
  • The partnership aims to create small-displacement motorcycles designed to appeal to a wider range of riders.
  • These two models are based on existing QJ Motor and Benelli designs and have already made waves in the Chinese market.

The X350, drawing similarities to the Benelli 302S, features a 353cc liquid-cooled, fuel-injected parallel-twin engine, generating 36hp @ 9,500 rpm and 31Nm @ 7,000 rpm. On the other hand, the X500, styled after the Benelli Leoncino 500, boasts a 500cc liquid-cooled, fuel-injected parallel-twin engine, delivering 47hp @ 8,500 rpm and 46Nm @ 6,000 rpm. Both models are equipped with a six-speed manual gearbox.

These new additions to the Harley-Davidson family represent a significant departure from the brand’s traditional cruiser styling, featuring a more standard and naked bike design. The move underscores Harley-Davidson’s commitment to adapting its product offerings to meet the preferences of diverse global markets.

With the Japanese launch just around the corner, enthusiasts and riders in Japan can look forward to experiencing these distinctive motorcycles, which reflect Harley-Davidson’s dedication to innovation and its evolving global strategy.

For motorcycle enthusiasts in Japan, the arrival of the X350 and X500 promises an exciting new chapter in the Harley-Davidson legacy, offering riders a fresh and dynamic riding experience.

Hero MotoCorp, India’s leading motorcycle manufacturer, has made a resounding entry into the premium motorcycle segment with the Harley-Davidson X440, as it announces an overwhelming response of 25,597 bookings.

  • The booking phase, which commenced on July 4, has now concluded, but a new booking window is on the horizon, as stated in a press release by the company today.
  • Scheduled to initiate production at the Garden Factory in Neemrana, Rajasthan, come September, Hero MotoCorp is primed to deliver the Harley-Davidson X440 to eagerly awaiting customers starting in October.

Niranjan Gupta, Chief Executive Officer at Hero MotoCorp, expressed his delight at the tremendous reception the Harley-Davidson X440 has garnered.

“We are delighted with the customer response to Harley-Davidson X440. It is heartening to see the confidence shown by the customers in Hero MotoCorp’s foray into this segment … and that majority of our bookings are coming from the top end model, indicating that customers are willing to pay higher price for the right brand and right model. 

“This is just the beginning of our journey to win in the premium segment,” he said. 

The Harley-Davidson X440 is a remarkable collaboration between the iconic Harley-Davidson brand and the innovation-driven Hero MotoCorp. As the bookings flood in, it is evident that the alliance between these two industry giants has struck a chord with Indian motorcycle enthusiasts.

Hero MotoCorp has positioned itself as a stalwart in the two-wheeler market, and the impressive response to the Harley-Davidson X440 only underscores the company’s commitment to excellence and its ability to cater to a diverse range of consumer preferences.

With the success of the Harley-Davidson X440’s initial booking phase, all eyes are now on the upcoming production and delivery stages.

Harley-Davidson, the iconic American motorcycle manufacturer, has unveiled its latest offerings for the Malaysian market – the CVO Street Glide and CVO Road Glide models from the Custom Vehicle Operations (CVO) series.

  • These new motorcycles promise to redefine the riding experience with advanced technology, superior comfort, and exceptional performance.
  • Powering the 2023 CVO is the powerful 121 V-Twin engine. 

*2023 CVO Street Glide

The highlight of these new models is the Milwaukee-Eight VVT 121 engine, a powerful 121-cubic inch V-Twin that sets a new standard for torque and displacement in a Harley-Davidson Touring motorcycle.

Confidential and Embargoed Until 6/7/2023; 10:00AM CST – 2023 Key Features. CVO Road Glide.

The engine comes with liquid-cooled cylinder heads, a new cooling system, variable valve timing, and an upgraded intake tract and exhaust system.

*2023 CVO Road Glide

The CVO Street Glide and CVO Road Glide also introduce selectable Ride Modes – Road, Sport, and Rain – which provide electronic control over power delivery and engine braking, ensuring a customized and confident riding experience for every situation.

Design wise, these models exhibit a striking transformation of the Grand American Touring platform with new fairings featuring integrated venting and LED signature lighting with turn signals. The bikes come with a trimmed front fender, Combo Cast Laced wheels, and offer two highly detailed finish options.

Not just performance-oriented, the CVO models boast an all-new suite of infotainment technology powered by the Skyline OS. Riders can now enjoy a 12.3-inch TFT color touch screen, replacing analog instrumentation and most switches.

Additionally, wireless connectivity and compatibility with Apple and Android devices provide a seamless and modern riding experience.

During the recent Art of Speed event at Maeps, Serdang, Harley-Davidson enthusiasts had the exclusive opportunity to witness these two new models up close.

The event attracted a footfall of 65,000 and showcased a wide array of Model Year 2023 motorcycles, including the Pan America Special, Nightster, Nightster Special, Sportster S, and the Fast Johnnie collection.

The CVO Street Glide is priced at RM367,900 while the CVO Road Glide comes at RM376,900.

Enthusiasts can now book these premium motorcycles at any Harley-Davidson dealership in Malaysia. Sajeev Rajasekharan, Managing Director, Asia Emerging Markets & India at Harley-Davidson, expressed confidence that these new models will allow Malaysian riders to experience the road with style and confidence.

Hero MotoCorp, the renowned two-wheeler manufacturer, announced a price hike of INR10,500 (RM500) for the new India-made Harley-Davidson X440.

  • the made in India Harley-Davidson has garnered a lot of attention since it’s launch. 
  • the X440 runs on a single-cylinder air/oil-cooled engine that’s capable of making 27hp & 38Nm.

This decision comes just days after the Chief Executive of Harley-Davidson expressed delight over the remarkable number of pre-orders for the X440, surpassing the company’s initial expectations.

The Harley-Davidson X440, which is set to be priced at INR239,500 (RM13.1k) and above, will now include the price increase across all its variants, as per the statement issued by Hero. Customers can anticipate deliveries to commence in October.

Harley-Davidson, after discontinuing most of its dealer network in India in 2020, joined forces with Hero MotoCorp, the world’s largest motorcycle maker, to develop and market a series of its branded bikes in the country. Their initial offering, the X440, marks the beginning of their strategic partnership.

Harley-Davidson CEO, Jochen Zeitz, expressed his contentment during an earnings call last week, stating, “We’ve been extremely pleased with the reception that the X440 has received since launch, with pre-orders exceeding initial expectations from launch.”

Harley-Davidson’s latest move to tap into the booming Indian motorbike market has seen astonishing success, as pre-orders for their X440 model have exceeded all expectations. 

  • Harley-Davidson X440 is surprisingly popular in India with the initial bookings exceeding expectations. 
  • the X440 is said to go up against the formidable Royal Enfield in India.

The iconic U.S. big-bike manufacturer, in partnership with India’s Hero Motor Co, is making an aggressive comeback into the Indian market with their affordable and powerful X440 model, priced below INR233,000 (RM12.8k).

The X440, Harley-Davidson’s latest offering, marks a significant milestone for the brand as it re-enters the Indian market after a decade. The decision to collaborate with Hero Motor Co, the world’s largest motorcycle maker, has proven to be a strategic masterstroke, enabling them to penetrate the Indian market with a highly competitive product.

“We’ve been extremely pleased with the reception that the X440 has received since launch, with pre-orders exceeding initial expectations from launch,” said a delighted Jochen Zeitz, Harley-Davidson CEO, during an earnings call with analysts. 

However, Harley-Davidson faces a formidable opponent in the form of Royal Enfield, the century-old Indian brand known for its strong fan base and widespread presence across the country. 

The challenge of going head-to-head with Royal Enfield in a market that is deeply loyal to the domestic brand cannot be underestimated. Royal Enfield’s extensive network of showrooms and robust after-sales service has cemented its position as a preferred choice among Indian motorbike enthusiasts.

With the X440 generating a buzz in the Indian market, the motorcycle makers are betting on its success to pave the way for Harley-Davidson’s resurgence in the country. 

The 2023 Harley-Davidson  Homecoming Festival roared into Milwaukee from July 13 to 16, drawing moto-enthusiasts from all corners of the globe to celebrate the iconic motorcycle brand’s remarkable 120-year history.

  • The festival, featuring a thrilling blend of music and moto-culture, left attendees awestruck with its headline performances by Green Day and Foo Fighters, along with a variety of captivating events across the Milwaukee area.
  • Over the weekend, 73,000 motorcycles lined the museum grounds and Sixth Street, attracting 130,000 attendees.

At Veterans Park on the picturesque Milwaukee Lakefront, Green Day and Foo Fighters took center stage on Friday and Saturday nights, respectively, performing to electrifying crowds of more than 80,000 motorcycle and music enthusiasts.

Preceding the headlining acts were stellar performances by Abby Jeanne, KennyHoopla, Phantogram, and The Cult on July 14, while July 15 witnessed extraordinary sets by Ghost Hounds, White Reaper, Joan Jett and the Blackhearts, and Cody Jinks. Additionally, the Nitro Circus delivered an adrenaline-pumping freestyle motocross show, and the Ives Brothers’ Wall of Death & Ball of Steel showcased exhilarating stunts, offering a family-friendly experience.

The celebrations extended to the Harley-Davidson Museum grounds, where Bike Night kicked off the festivities on Thursday. Over the weekend, 73,000 motorcycles lined the museum grounds and Sixth Street, attracting 130,000 attendees who enjoyed food trucks, Flat Out Friday Boonie Bike races, motorcycle displays, and demo rides of the latest 2023 Harley-Davidson models, including the electrifying LiveWire  and Stacyc electric vehicles.

The Division BMX Stunt Show, custom and vintage motorcycle displays, and evening musical entertainment featuring headliners Hairball, The Jimmys, The Now Band, Rust Bucket Road Trip, and The Toys and Rebel Grace added to the excitement.

Notably, the Harley-Davidson Powertrain Operations in Menomonee Falls hosted engaging activities such as demos of 2023 Harley-Davidson motorcycles, factory tours, and impressive Police Skills Riding Demonstrations.

The festival’s grand finale was the Harley-Davidson 120th Anniversary Motorcycle Parade on Sunday, which saw 7,000 motorcycles revving their engines as they paraded through Wisconsin Avenue to downtown Milwaukee, concluding at Veterans Park on the lakefront. Enthusiastic crowds gathered along the route, cheering and waving in admiration.

To ensure that all roads led to Milwaukee, Harley-Davidson devised six exhilarating Ride In routes starting from various points across North America, culminating in the Homecoming festivities. Riders had the freedom to join at any point along the routes and ride at their own pace, fostering a sense of camaraderie among fellow H-D enthusiasts.

Moreover, the festival witnessed the consumer debut of the new 2023 Custom Vehicle Operations (CVO) Motorcycles, the CVO Street Glide and CVO Road Glide models, which showcased cutting-edge technology, enhanced rider comfort, and dynamic performance driven by the powerful new Milwaukee-Eight VVT 121 engine. These awe-inspiring motorcycles were showcased at the Harley-Davidson Museum Garage area and available for demos at the Company’s Powertrain Operations facility.

The 2023 Harley-Davidson Homecoming Festival was undoubtedly an unforgettable celebration of motorcycle culture, uniting riders from around the world to commemorate 120 years of the legendary Harley-Davidson brand. As the festival concluded, the anticipation for next year’s event, scheduled for July 25-28, 2024, reached new heights, promising even more excitement and thrills in the years to come.

Baru-baru ini, Harley-Davidson telah pun mengorak langkah sulung dalam pasaran motosikal mampu milik menerusi pelancaran X440 yang dibangunkan bersama rakan kongsi di India, Hero MotoCorp. 

Harley-Davidson X440 merupakan motosikal berkonsepkan ‘roadster’ yang dibangunkan khas untuk pasaran India. Sejak perasmian model tersebut , rata-rata berpendapat Harley-Davidson dan Hero MotoCorp akan turut membangunkan beberapa model lain mengguna pakai platform yang sama. 

Dakwaan itu akhirnya terjawab apabila Hero MotoCorp telah mempatenkan nama Nightster 440 di India sekaligus mengesahkan ketibaan sebuah lagi model dikuasakan enjin serba baharu itu. 

Nama Nightster bukanlah baru kerana jenama motosikal dari Amerika Syarikat itu telah pun menawarkan versi lebih besar dan berkuasa dengan enjin V-Twin 975cc. Menariknya, Nightster merupakan keluarga ‘Sport’ Harley-Davidson bersama-sama Sportster. 

Ini bermakna, kami jangkakan Nightster 440 juga akan muncul sebagai model lebih ‘sporty’ berbanding X440 sedia ada. 

Untuk rekod, enjin satu silinder 440cc dibangunkan Hero MotoCorp itu menawarkan 27hp pada 6,000rpm dan 38Nm pada 4,000rpm.  

Harley-Davidson’s foray into the 440cc platform has been a momentous event for motorcycle enthusiasts worldwide.

  • The X440 roadster, with its impressive performance and sleek design, captured the hearts of riders seeking the perfect balance between power and agility.
  • Harley-Davidson is gearing up to introduce the Nightster 440.

The Nightster name is not unfamiliar to Harley-Davidson fans, as the company already offers a larger liquid-cooled Nightster, powered by a 975cc V-twin engine derived from the Pan America’s formidable 1,250cc mill.

This bike proudly sits in Harley’s revered ‘Sport’ lineup, alongside the legendary Sportster series. Now, with the filing of a trademark for the Nightster 440 in India by Hero MotoCorp, we can’t help but speculate what this new model might bring to the table.

The Nightster 440, being the sibling of the X440, is expected to embrace a sportier personality. One key area that is likely to set it apart is the seating position. A slightly more aggressive stance could be expected, inviting riders to embrace the spirit of speed and control.

Additionally, some chassis tweaks might be in store, as early experiences with the X440 have revealed that it lacks sufficient cornering clearance. Harley-Davidson and Hero may be keen to address this to make the Nightster 440 a corner-carving delight.

The air and oil-cooled 440cc engine is anticipated to remain largely unchanged. Nevertheless, Hero might take the liberty to play around with the state-of-tune and gearing to offer a slightly more engaging experience, catering to the sportier nature of the motorcycle. This could result in heightened performance and an adrenaline-pumping ride that enthusiasts crave.

While specifics about the Nightster 440 are yet to be unveiled, it’s not too far-fetched to imagine a bike that boasts the best of both worlds. The power and finesse of the X440 combined with the sporty charm of the Nightster could make for an exhilarating package that will be hard to resist.


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