Hero MotoCorp Raises Prices Of Harley-Davidson X440 Motorcycle Following Overwhelming Pre-Orders

Hero MotoCorp, the renowned two-wheeler manufacturer, announced a price hike of INR10,500 (RM500) for the new India-made Harley-Davidson X440.

  • the made in India Harley-Davidson has garnered a lot of attention since it’s launch. 
  • the X440 runs on a single-cylinder air/oil-cooled engine that’s capable of making 27hp & 38Nm.

This decision comes just days after the Chief Executive of Harley-Davidson expressed delight over the remarkable number of pre-orders for the X440, surpassing the company’s initial expectations.

The Harley-Davidson X440, which is set to be priced at INR239,500 (RM13.1k) and above, will now include the price increase across all its variants, as per the statement issued by Hero. Customers can anticipate deliveries to commence in October.

Harley-Davidson, after discontinuing most of its dealer network in India in 2020, joined forces with Hero MotoCorp, the world’s largest motorcycle maker, to develop and market a series of its branded bikes in the country. Their initial offering, the X440, marks the beginning of their strategic partnership.

Harley-Davidson CEO, Jochen Zeitz, expressed his contentment during an earnings call last week, stating, “We’ve been extremely pleased with the reception that the X440 has received since launch, with pre-orders exceeding initial expectations from launch.”

A passionate football fan and anything two-wheels. He likes to commute on his 150cc scooter on a daily basis and occasionally takes a long trip with his 750cc machine just to "tapau" his favourite "roti canai". With a journalism background, he likes to write as much as he rides.

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