Harley-Davidson Appoints Didi Resources As Distribution Partner For Malaysian Market

Harley-Davidson has announced a distribution agreement with Didi Resources for Malaysia, effective January 1, 2024. This agreement encompasses the distribution of motorcycles, parts and accessories, apparel, and licensed products throughout the country.

Didi Resources will maintain its exclusive distributorship of Harley-Davidson motorcycles and provide comprehensive after-sales service through its existing network of Harley-Davidson outlets across Malaysia. Additionally, Didi Resources will serve as a non-exclusive distributor for Harley-Davidson parts and accessories, as well as apparel and licensed products.

The company says it is dedicated to delivering the exceptional Harley-Davidson customer experience, including programs like H.O.G. (Harley Owners Group), to the Malaysian market.

Sajeev Rajasekharan, Managing Director, Asia Emerging Markets and India at Harley-Davidson, expressed enthusiasm about the partnership, highlighting Harley-Davidson’s successful presence in Malaysia since 2008 and the shared commitment to delivering unparalleled brand experiences to customers.

Rewi Hamid Bugo, Chairman of Didi Resources, echoed this sentiment, emphasising the company’s readiness to collaborate with Harley-Davidson in fostering a vibrant riding community in Malaysia.

Didi Resources has bolstered its local team to ensure the seamless execution of initiatives aligned with Harley-Davidson’s vision, thereby enhancing value for customers.

Customers can continue to access the Harley-Davidson brand experience and acquire Harley-Davidson motorcycles and related products at authorised dealerships throughout Malaysia.

Co-founder of Bikes Republic and a motoring journalist by night. He is a self described enthusiasts with a passion for speed but instead rides a Harley and a J300. A man of contradictions, he is just as passionate about time off in the quiets as he is about trail braking into turn one at Sepang Circuit on two or four wheels.

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