Triumph Motorcycles Malaysia, in collaboration with DIDI Group, has unveiled its new flagship store in Petaling Jaya as part of its ongoing brand expansion strategy. 

  • the Triumph Motorcycles Petaling Jaya is the second showroom launched after Triumph Motorcycles Batu Caves.
  • the flagship showroom offers a wide range of models including the iconic Bonneville to the modern Street Triple 765. 

The renowned motorcycle brand has appointed Goh Brothers Motorcycles Sdn. Bhd as its official dealer in Malaysia, signifying a significant milestone in the local motorcycling industry.

The eagerly awaited network showrooms are now open to cater to the entire Malaysian market, boasting a comprehensive range of Triumph models to provide motorcycle enthusiasts with an unparalleled experience. 

The company’s commitment to delivering exceptional customer service, paired with Goh Brothers Motorcycles’ dedication and expertise, ensures that Triumph’s valued customers’ demands and expectations will be surpassed.

Paul Stroud, Chief Commercial Officer of Triumph Motorcycles Ltd in the United Kingdom, expressed his delight at the launch of three new state-of-the-art Triumph Motorcycle stores in the Malaysian market. He extended his gratitude to Didi Automotive for their substantial investment in the Triumph brand and expressed enthusiasm for the partnership with Didi within Malaysia. Stroud believes that the new stores will offer motorcycle fans the opportunity to experience Triumph and join the global family of loyal fans.

Mr. Rewi Hamid Bugo, Chairman of Didi Group, shared his excitement for the inauguration of the flagship store, Triumph Motorcycles Petaling Jaya. He described it as a hub of excitement and adventure, further cementing Triumph’s presence and expanding its reach in Malaysia. The upcoming opening of the Triumph Motorcycles Penang showroom tomorrow adds to the anticipation and momentum generated by this remarkable partnership.

With the launch of these new showrooms, Triumph Motorcycles is poised to captivate Malaysian riders with its iconic brand and provide an immersive motorcycling experience that reflects the brand’s heritage and innovation.

Bajaj Auto, an Indian multinational two-wheeler and three-wheeler manufacturing company, has announced that it will be taking over all sales and service operations for Triumph Motorcycles in India. 

  • Bajaj takes over Triumph Motorcycles distributorship in India. 
  • The showroom will only be dedicated to selling Triumph bikes. 

The move is part of the strategic partnership that was established by the two companies a few years ago. Bajaj and Triumph have also collaborated to co-develop new entry-level mid-capacity Triumph models that will be produced by Bajaj at its Chakan facility.

With this announcement, Triumph’s India operations will now be under Bajaj’s Probiking business. The business will be headed by Sumeet Narang, while Shoebh Farooq, who was previously the business head for Triumph India, has moved to Bajaj’s electric mobility arm, Chetak Technology Ltd.

As part of the partnership, the first new model is expected to launch in 2023, and it is anticipated to arrive in the next few months. Bajaj and Triumph have revealed that the new models will have various displacements ranging between 200 and 700cc.

To accommodate the new Triumph models, the company’s dealer network will be expanded from 15 cities to 120 cities within the next two years. The showrooms will be tiered, with some of them solely dedicated to higher-end bikes developed solely by Triumph and located in India’s biggest cities. 

It has been made clear that Bajaj and Triumph-branded motorcycles will not be sold under the same roof. The Triumph operation will remain independent of both Bajaj and KTM, and the showrooms will be exclusive to the brand. The press release also states that “these new showrooms will be created in line with Triumph’s global standards.”

Ducatistis in northern Malaysia now has one of a kind shopping experience where they can get anything from the latest Ducati motorcycles to original Ducati equipment as well as Ducati branded merchandise.

Ducati Penang has been the cornerstone of everything Ducati in northern Malaysia for about a decade now. Through the years, the company has gone through many changes, but the one thing that has not changed though is its passion for the brand.

It is through this passion that Ducati Penang had invested time and money to improve the shopping experience at its premises.


The premises offers an experience like no other. The spacious premises ensures that there is plenty of room in between motorcycles so that you can gawk at your favourite Ducati from every angle possible.

The premises also makes it easy to display all the original aftermarket accessories available for all Ducati motorcycles. Such as the original Termignoni exhaust kit, Termignoni mufflers, carbon-fibre accessories and the works.

For those who love to wear their favourite brand with pride, Ducati Penang offers a full range of merchandise for you to wear with pride. Not only that but there is also original Ducati riding gear such as the ultra-smart and comfortable Ducati Smart Jacket.

The Ducati Smart Jacket comes with an integrated airbag that deploys when the sensors built into the jacket detect a crash. This happens in milliseconds and is the first round of defence to keep you safe in an accident.

Ducati Penang has everything that fans and owners of the brand could possibly want, and the best thing is, they are even willing to come to you. So if you have a Ducati that needs to be serviced or repaired, give Ducati Penang a call and they will be at their doorstep.

Ducati Penang is located at No 26, Jalan Dato Keramat, 10150, George Town, Pulau Pinang, and can be contacted at 04-226 5932.

Triumph Motorcycles JB officially opens its doors in southern gateway city of Johor Bahru.


A look at how KTM and Vespa super dealer Moto Aladdin started out and what it stands to offer its customers today.


Malaysian automotive conglomerate Naza World Group of Companies marked a major milestone this weekend when it announced the launch of Ducati Cambodia.

Photo 4

Not only a milestone for Ducati as it marks its debut into the Cambodian market, the launch also marks Naza World’s second success with its ASEAN region business expansion after Vietnam. This is also perhaps a follow up to the firm’s previously announced entry into the ASEAN nation with its Naza Bikes brand.

Ducati Cambodia operates out of its newly opened flagship showroom, dubbed Ducati Phnom Penh, located in the heart of Phnom Penh city at No 96, St 110, Russian Boulevard, Sangkat Teok Laak 1, Khan Toul Kork.

Photo 5

Measuring 2,700 square feet, the showroom is fully primed with Ducati’s modern service facilities complete with the brand’s special tools, diagnostic equipments and original spare parts as well. 18 full-time and fully trained employees are tasked at manning the centre, promising the same high standards of sales and after-sales services that the brand is known globally for.

File Photo: Scrambler Ducati @ Thai Motor Expo 2014
File Photo: Scrambler Ducati @ Thai Motor Expo 2014

In conjunction with the brand’s entry and new centre launch, Ducati Cambodia also marked the launch of the Scrambler Ducati range as well. All four variants, which being the Scrambler Icon, Scrambler Classic, Scrambler Urban Enduro and the Scrambler Full Throttle, were introduced into the Cambodian market with the launch of the Ducati Cambodia.

Ducati Cambodia can be contacted via phone at +855 23993 933, email via, or alternatively via its official Facebook pages ( Ducati Cambodia Facebook / Scrambler Ducati Cambodia Facebook ).


Naza Prestige Bikes Sdn Bhd marks the opening of its new Harley-Davidson of Johor Bahru 3S centre in the state of Johore.


Naza Prestige Bikes Sdn Bhd, the authorised Malaysian importer and distributor of Harley-Davidson motorcycles, marked a major milestone when it launched its latest full-fledge 3S centre in Johor Bahru today.


The new Harley Davidson of Johor Bahru 3S centre now stands as a one-stop centre and dedicated hub that will cater to all Harley-Davidson motorcycle owners in the Peninsula’s southern region.


Present during the launch were several top tier executives of the Naza Group led by group executive chairman Datuk Wira SM Faisal Tan Sri SM Nasimuddin. Also present here were Harley-Davidson Asia Emerging Markets’ managing director Peter Mackenzie.

HRH Sultan ibrahim

Of course, no major milestone in the soutern state of Johore is complete without the approval of HRH Sultan Ibrahim Ibni Almarhum Sultan Iskandar, the Sultan of Johore. Sultan Ibrahim was present during a specially organised private launch ceremony and tour held prior to the scheduled press launch later in the afternoon.


The new Harley-Davidson 3S centre is located just next to Ducati Johore in the heart of Johor Bahru along Jalan Dato’ Abdullah Tahir. The two-storey facility measures roughly 470 square meters for each floor. Inside, it houses two state-of-the-art service work bays, a large showroom display area, a Parts & Accessories store, an official Harley-Davidson merchandise and apparels boutique, as well as customer waiting lounges.


The opening of Harley-Davidson of Johor Bahru was aimed at further enhancing the famed American brand’s presence in the peninsula’s southern region. It now joins in the brand’s Malaysian network along with the main Harley-Davidson of Kuala Lumpur flagship store in Petaling Jaya and Harley-Davidson of Penang.


Owners and customers can locate the new Harley-Davidson of Johor Bahru outlet via the following Google Maps link:

Harley-Davidson of Johor Bahru Launch

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