Bajaj Takes Over Triumph Operations In India As Part Of Strategic Partnership

Bajaj Auto, an Indian multinational two-wheeler and three-wheeler manufacturing company, has announced that it will be taking over all sales and service operations for Triumph Motorcycles in India. 

  • Bajaj takes over Triumph Motorcycles distributorship in India. 
  • The showroom will only be dedicated to selling Triumph bikes. 

The move is part of the strategic partnership that was established by the two companies a few years ago. Bajaj and Triumph have also collaborated to co-develop new entry-level mid-capacity Triumph models that will be produced by Bajaj at its Chakan facility.

With this announcement, Triumph’s India operations will now be under Bajaj’s Probiking business. The business will be headed by Sumeet Narang, while Shoebh Farooq, who was previously the business head for Triumph India, has moved to Bajaj’s electric mobility arm, Chetak Technology Ltd.

As part of the partnership, the first new model is expected to launch in 2023, and it is anticipated to arrive in the next few months. Bajaj and Triumph have revealed that the new models will have various displacements ranging between 200 and 700cc.

To accommodate the new Triumph models, the company’s dealer network will be expanded from 15 cities to 120 cities within the next two years. The showrooms will be tiered, with some of them solely dedicated to higher-end bikes developed solely by Triumph and located in India’s biggest cities. 

It has been made clear that Bajaj and Triumph-branded motorcycles will not be sold under the same roof. The Triumph operation will remain independent of both Bajaj and KTM, and the showrooms will be exclusive to the brand. The press release also states that “these new showrooms will be created in line with Triumph’s global standards.”

A passionate football fan and anything two-wheels. He likes to commute on his 150cc scooter on a daily basis and occasionally takes a long trip with his 750cc machine just to "tapau" his favourite "roti canai". With a journalism background, he likes to write as much as he rides.

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