Italian motorcycle manufacturer, Ducati, has had an incredible year, achieving record figures for sales, revenue, and operating profit. 

  • Ducati has achieved a record-breaking year in 2022, with more than 1 billion euros in revenue.
  • Despite the supply chain disruption affecting the automotive sector in 2022, Ducati’s profitability also increased.

The company has surpassed the 1 billion euros revenue figure for the first time in its history, marking a 24% increase from 2021, with 61,562 motorcycles sold. 

The operating profit was also impressive with a record of 109 million euros, corresponding to a growth of 77% compared to the previous year. 

These financial achievements were made despite the supply chain disruptions in the automotive sector that heavily affected many other companies. 

In addition, Ducati has presented eight new models for 2023 and will be the sole supplier of motorcycles for the FIM Enel MotoE™ World Championship. 

With these exciting developments, the company is steadily establishing itself as a solid and innovative brand that offers an exceptional experience to motorcycle enthusiasts worldwide.

Royal Enfield recently recorded a staggering 145 per cent worldwide sales increase in September 2022 compared to the same period last year.

  • Royal Enfield sold more than 80,000 motorcycles in September 2022.
  • India remain as the biggest market for Royal Enfield.

That’s certainly a significant boost to the Indian motorcycle company, especially as we are nearing the end of the year.

However, if you ever wonder what could be the major contributor behind those high numbers, look no further ahead than the company’s Hunter 350. 

According to the firm’s sales report, Royal Enfield sold 18,197 units of the Hunter 350 in August and 17,118 units the following month in September. 

To put it in perspective, the Hunter 350 outsold Honda’s H’ness 350 by a considerable margin, with the latter recording just 3,980 units in September.

Despite the H’ness 350 being launched in India some time ago, the Hunter 350 garnered higher demand in a shorter period.

Several factors are in play, including how the Hunter 350 is priced lower than the H’ness 350. Also, since the H’ness 350 are only available in India and Japan, it is to be expected that the numbers will be lower. 

Nonetheless, it also indicates an upward trend for Royal Enfield’s bike in the global market, especially for the Hunter 350. 

Although the sales of motorcycles in the UK fell for the third consecutive month in June mid-way into 2022, the sales figure still comfortably exceeded the numbers recorded back in 2021.

  • Triumph sold 225 units of the Trident 660 in June 2022.
  • Honda retains the lead with most motorcycle sold in the June.

A total of 63,963 units of motorcycles were sold during the first six months of 2022, exceeding the 58,105 units sold during the same period last year. Despite the downward trend, things are still looking positive for the two-wheels market.

While Honda continue to take top spot of the UK sales charts with 2,200 units sold in June alone, Triumph Motorcycles made the most impressive start to the year, by leapfrogging Yamaha to ranked second as the most popular brand in the country.

In addition, Triumph’s middle-weight  motorcycle, the Trident 660 emerged as the best selling motorcycle with 225 units sold in June.

Thanks to its affordable price tag, the Trident 660 is fast becoming a favourite not just for beginners but also seasoned riders.

In terms of firepower, the all-new Trident comes with a 660cc three-cylinder DOHC liquid-cooled engine that produces a respectable 80hp at 10,250rpm and 64Nm of torque at 6,250rpm. This package offers a punchy power delivery throughout its rev range together with a unique triple-cylinder soundtrack.

A six-speed manual transmission handles all the power delivery to its rear wheel and that is further enhanced with the presence of an assist/slipper clutch. There’s also the addition of a ride-by-wire throttle, selectable riding modes, and switchable traction control for even greater riding efficiency across the board.

Ducati ends Q1 2022 on a high after charting record-breaking deliveries of 13,450 units, Multistrada V4 leads the charge here.


Although socioeconomics around the globe was affected heavily due to the pandemic, the world of two wheels continues to evolve rapidly.

Italian motorcycle company Ducati closes in 2021 with the best revenue and operating profit ever recorded.

The Borgo Panigale factory delivered a record figure of 59, 447 motorcycles across the globe in 2021, an increase of 24 per cent over 2020 (48,042) and a 12 per cent rise over 2019 (53,183).

Ducati also marked a new record in revenues, landing EUR878 million with the growth of 30 per cent over 2020 (UER676 million) and 23 per cent over 2019 (EUR716 million).

Meanwhile, the Bologna-based company recorded a remarkable operating profit of EUR61 million, thus growing by 154 per cent over 2020 (EUR24 million) and 18 per cent increased over 2019 (EUR52 million).

The numbers genuinely mark team red’s significant achievement despite the world being hampered by supply crisis and components shortage.

Nevertheless, Ducati opened 84 new dealerships in key locations to keep up with the demands, making it 790 dealerships in over 90 countries, including Malaysia.

Despite a fantastic sales figure for 2021, Ducati is pushing to outperform those numbers by unveiling an all-new range of bikes, including the 2022 DesertX and the updated Panigale V4 SP2.

  • 2017 had been a tough year for many industries, including motorcycles.

  • Not many brands posted growth for motorcycles above 500cc.

  • Let us hope 2018 will see a resurgence for the industry.

2017 was a tough year for motorcycle sales, what more for those above 500cc capacity.

Many motorcycle dealers cited the difficulty in obtaining financial loans for new motorcycles, although there was a steady stream of demand. Many speculations were rife about why financial institutions were reluctant to provide loans.

In the meantime, we have been provided some data pertaining to the number of motorcycle sales in from January to December 2017 (please scroll down for the table).

While it is easy to see which manufacturer sold more motorcycles, please bear a thought for which segment each brand occupy.

For instance, although Kawasaki and Yamaha led the way, brands such as BMW, Triumph, Ducati, KTM, Harley-Davidson and Aprilia are considered the premium segment. That means their motorcycles occupy the higher end in terms of pricing, compared to the Japanese bikes.

Indeed, only two brands showed growth: BMW and Triumph.

BMW’s sales has without doubt being pushed by the R 1200 GS and R 1200 GS Adventure, and the S 1000 RR. The lightweight G 310 R and G 310 GS have reportedly sold well, too, but their numbers are not reflected in this report. The R 1200 GS TFT has just made it to our shores and you can bet that it will continue to be the bestseller.

Triumph Motorcycles Malaysia have been performing well since their meteoric growth from 2015. With 17 models to offer, there’s one for a rider of any vocation. 2018 should see them grow even further with the introduction of the new Tiger 800 family, the Bobber Black and Bonneville Speedmaster.

Where to from here?

Whatever it was, 2017 is gone. We have a new government in place who promised that they will make it easier to apply for loans. 2018 has also been slow from the early parts of the year but the 0% GST ruling which took effect from 1st June 2018 ought to spark a renewed growth in the large capacity motorcycle segment. As bikers ourselves, it is always great to see the latest bikes on the road.

BRAND 2018 ABOVE 500cc SALES (units)
Kawasaki 2,112
Yamaha 1,183
BMW Motorrad 978
Honda 755
Triumph 272
Suzuki 265
Ducati 238
KTM 171
Harley-Davidson 107
Aprilia 97
  • Motorcycle sales in Japan has dropped precipitously

  • Sold only 338,000 in 2016 compared to 3.285 million in 1982

  • Hardest hit is the moped segment

Yes, you read the title correctly.

Ironic as it seems, sales of motorcycles in the birthplace of the many motorcycles around the world have been dropping for many years now.

The Japan News reported that the decline is due to the increasing popularity of low-cost minicars and electric bicycles. Moped sales are the most affected as manufacturers focus on the middleweight and open class motorcycles.

The moped market had to contend with electric bicycles that are less than half the cost. In 2016 alone, there were 540,000 electric bicycles sold, compared to 338,000 motorcycles. The number is a far cry from the 1982 peak of 3.285 million motorcycles sold. In view of this, Honda and Yamaha will join forces to develop a low-cost moped, while still allocating more resources to large capacity motorcycles for export.

Japanese industry observers expressed fear that the emphasis on larger machines will turn away the younger buyers, since big bikes can cost up to six times more than mopeds. The numbers don’t lie: A Japan Automobile Manufacturers Association (JAMA) in 2015 reported that the average age of a motorcycle buyer was 53 years old, a 1.5-years increase over the past two years.

On the other hand, sales for 126- to 250cc machines have increased by 20 percent in 2016.

“If we can provide the younger generation with the fun and excitement they’re expecting, they’ll come back to us,” said Noriake Abe, chief officer of Honda’s motorcycle operations.

Are we seeing the same shift towards bigger motorcycles here in Malaysia as the population gets older, and the availability of affordable large capacity motorcycles?

BMW Motorrad makes it six record sales year in a row with 145,032 bikes sold in 2016.


BMW Motorrad ends first half of 2016 with new all-time sales record with 80,754 delivered.


BMW Motorrad deliveries up by 7.7% in first quarter of 2016.


KTM-owned Husqvarna brand also records stellar year in 2015 after selling more than 20,000 bikes worldwide. (more…)

Austrian motorcycle maker KTM recorded a stellar year in 2015 as it charted a revenue of €1.02 billion. (more…)


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