Ducati sales 2018

  • Ducati telah memperoleh margin keuntungan sebanyak 7% bagi tahun 2018.
  • Keuntungan itu diperolehi meskipun ketika kemerosotan global sebanyak 2.7% bagi pasaran motosikal melebihi 500cc dan kejatuhan sebanyak 9% bagi pasaran Amerika Syarikat.
  • Walaupun hasilnya berkurangan, pengeluar berkenaan berjaya menggantikan kerugian dengan penjualan model bermargin lebih tinggi seperti Panigale.


  • Ducati posted a 7% profit margin for 2018.

  • The profit was despite the 2.7% global slump for motorcycles above 500cc and 9% drop in the US market.

  • Although revenue was down, the manufacturer compensated with the sale of higher margin models such as the Panigale.

Ducati announced a 7% profit margin 2018.

The end of 2018 posted the figure despite the worldwide slump in sales for motorcycles above 500cc. The Italian manufacturer delivered 53,004 units, compared to 55,871 in 2017. That’s a 5.1% drop in a worldwide drop of 2.7%. Ducati’s sales took the largest hit in their biggest market, the US where the market dropped by 9%.

Yet, it was the fourth consecutive year in which the manufacturer had sold more than 50,0000 bikes.

Revenue in 2018 was €699 million, a reduction from €736 million in 2017, translating to an operating profit of € 49 million compared to € 51 million. The operating margin was 7% in 2018, the same as in the previous year. Ducati managed to compensate for the reduction in volume through the sale of models with higher margins, such as the Panigale line-up. (The Panigale was the best-selling sportbike in 2018.)

Ducati Panigale V4 was World’s Best-Selling Sportbike in 2018

“2018 was challenging from many points of view, but we are satisfied with our financial performance throughout a difficult year” – declared Claudio Domenicali, CEO Ducati Motor Holding – “The company is generating the resources to continue funding the development of new products which is very positive for the future.

Oliver Stein, CFO Ducati Motor Holding, added: “Financial stability is extremely important for the company in order to support the technological development programme which Ducati is currently involved in at full speed.”

The results were part of the announcement for the Audi Group’s 2018 financial year.

  • Motosikal Ducati Panigale V4 telah dinamakan motosikal lumba terlaris dunia pada tahun 2018.
  • 6,100 unit telah dijual daripada keseluruhan 9,700 unit Panigale.
  • Bagaimana pun, jualan keseluruhan Ducati telah jatuh sebanyak 5% akibat kemerosotan pasaran Amerika Syarikat.


  • The Ducati Panigale V4 was the world’s best-selling sportbike in 2018.

  • 6,100 units were sold out of a total of 9,700 Panigales.

  • However, Ducati’s overall sales dropped 5% due to the slump in the American market.

Forget about the naysayers, the Ducati Panigale V4 proved to be the world’s best-selling sportbike in 2018.

In fact, Ducati was the leading sportbike manufacturer through selling 9,700 Panigale models. That figure corresponds to a 70% increase over 2017. Of those, 6,100 were the new Panigale V4 models. That is remarkable, considering the price of the bikes!

2019 Ducati Panigale V4R

Hence, the Italian manufacturer now holds a 26% market share in the sportbike segment. Yes, 1 of 4 sportbikes is a Panigale.

On another hand, the Multistrada line-up also contributed to Ducati’s overall sales. 11,829 of the sport-tourers were sold in 2018. 6,569 of those were from the new Multistrada 1260 range – a 25% increase.

2018 Ducati Multistrada 1260S

Unfortunately, Ducati’s overall global sales dropped by 5% to 53,004, which ended an eight-year streak of record sales. The reduction was due to the precipitous 9% drop in American motorcycle sales.

As such, America is no longer Ducati’s biggest market; handing over that title to Italy (4.5% up).

Other growing markets are China (up 23%), Spain (up 8%), Switzerland (up 2.2%) and Japan (up 2%).

The Italian manufacturer has 9 new models in 2019, all equipped with IMU-based traction control and cornering ABS. They are hoping the new bikes will drive up sales for the year.

2019 Ducati Diavel 1260S


Follow us on Facebook

Follow us on YouTube