Kerjasama di antara Bajaj Auto Limited dan jenama motosikal Britain, Triumph Motorcycles semakin direalisasikan sekaligus bakal menyaksikan jentera Triumph dengan enjin bersaiz kecil akan dihasilkan.
Kedua-dua nama besar ini mengumumkan jalinan kerjasama mereka pada Ogos 2017 namun baru-baru ini Pengarah Eksekutif Bajaj Auto, Rakesh Sharma, telah pun mengesahkan bahawa perbincangan dua belah pihak telah pun memasuki fasa akhir dan akan termeterai dalam masa beberapa bulan sahaja.
Difahamkan jentera sulung Triumph-Bajaj kini giat dibangunkan dengan segala rekaan hadir daripada ibu pejabat Triumph di Hinckley sementara Bajaj bertanggungjawab membangunkan enjin dan chasis.
Model kerjasama Triumph-Bajaj ini dijangka akan dijual di pasaran India sebelum beralih ke pasaran Asia lain.
Ketika ini masih tiada maklumat mengenai jenis motosikal yang akan dihasilkan menerusi kerjasama ini namun timbul desas-desus mengatakan mereka akan menghasilkan jentera moden klasik (seperti Triumph Bonneville) dengan enjin 300-500cc.
Bajaj Auto Limited is going all out to capture the entry-level and 110- to 125cc segments.
They are doing so by selling their bikes at aggressive pricing.
The lower pricing brought about lower profit margins but Bajaj hopes to make up through sheer volume sold.
Although Bajaj Auto Ltd’s push for higher market share has consumed their profit margins, the world’s sixth largest and India’s second largest manufacturer remain unfazed.
Bajaj is pushing for a larger share of the Indian motorcycle market through aggressive product pricing, according to Mint. “Aggressive product pricing” could be construed as the cheapest two-wheelers in India.
Competition for motorcycle sales is expected to peak in the next few months with the coming festive season. Most of the exponential growth is expected from rural areas where consumer spending sentiment is on the rise.
Bajaj seeks to increase the 110- to 125cc category in addition to their sub-100cc entry-level segment, said Kevin D’sa, Bajaj’s President of Finance said. The company intends to achieve 20% domestic market share this fiscal year and sees 25% as the long-term goal.
“We want to expand the bottom of the pyramid and take the entry-level segment share to 45% to 50% from 33% at present,” he said, adding that the new 110- to 125cc motorcycles are expected to debut in the last quarter of this fiscal.
According to the Society of Indian Automobile Manufacturers (SIAM), Bajaj Auto Ltd’s market share in the three months to June had expanded to 16.27% from 13.96%, compared to a year ago.
Bajaj’s plans to conquer both segments are likely a sore thumb in the eyes of their rivals Hero MotoCorp Ltd., Honda Motorcycle and Scooter India Pvt. Ltd. and TVS Motor Co. Ltd. who had lost marginal market share to Bajaj last quarter.
Investors were disappointed with Bajaj Auto’s announcement of lower than expected June quarter earnings (due to lower profit margins). They expect to witness a downtrend in profit margins for the next six to eight quarters if there are no further price cuts.
Bajaj Auto Ltd is also the technical partner to KTM Motorrad AG in building the lower capacity KTM Duke models. The Indian manufacturer has also exported the Pulsar 150, Pulsar 200 and Dominar 400 models to Malaysia.
Modenas akan mengadakan sebuah acara yang dinamakan “Pulsar Power Test” pada hari Sabtu ini (23 Disember 2017) di Litar Kart Speedway PLUS di Subang Jaya.
Dari jam 10 pagi hingga 6 petang, mereka yang menghadiri acara ini akan dapat menunggang uji motosikal Modenas Pulsar RS200 dan NS200 di atas litar.
Aktiviti-aktiviti lain yang akan disediakan adalah seperti tip penunggangan professional daripada pelumba, ‘time attack’, pemeriksaan percuma bagi pemilik motosikal Pulsar, pertunjukan aksi lagak ngeri dan bermacam-macam lagi.
Modenas will be organising the Pulsar Power Test this Saturday (23 December 2017) at the Speedway PLUS Karting Circuit in Subang Jaya.
From 10am to 6pm, those who attend will be able to test the Modenas Pulsar RS200 and NS200 in the track.
Other activities include pro riding tips from racers, time attack, free check-ups for Pulsar owners, stunt shows and many more.
The technical partnership between our very own MODENAS (National Motorcycle and Engine Company) and one of India’s biggest motorcycle manufacturers Bajaj Auto Limited gave way to the introduction of three new Modenas 2017 models. These bikes are none other than the Modenas Pulsar RS200, Pulsar NS200, and the V15. (more…)
Satu berita menarik telah tersebar hari ini mengenai pengumuman kerjasama antara Triumph dan Bajaj.
Usaha sama yang baru dimeterai diharap dan menghasilkan dan membekalkan pasaran motosikal semasa dengan rangkaian ‘motosikal middleweight yang menonjol’.
Dua jenama ikonik itu berharap dapat menembusi lebih banyak pasaran di seluruh dunia dengan mencipta nama mereka dan memberikan nafas yang baru pada segmen middleweight yang sedang merudum.
Some major news broke out today regarding the Triumph Bajaj partnership announcement.
The newly-signed joint venture hopes to develop and supply the current motorcycle market with a new line of ‘outstanding middleweight motorcycles’.
The two iconic brands hope to penetrate more markets around the world by creating a name for themselves as well as rejuvenate the middleweight segment which has seen a decrease in demand.
Looks like Triumph is ready to develop some ‘outstanding middleweight motorcycles with the recent announcement of a global partnership with India’s Bajaj Auto Limited. (more…)
