Ducati has been dominating the adventure motorcycle segment with its popular Multistrada lineup.

  • With over 100,000 units sold, the Multistrada has been the bikemaker’s crowning glory and remains its best-selling motorcycle in 2023. 
  • The Multistrada V4 continue to be the firm’s most popular motorcycle since it’s introduction.

Given this resounding triumph, it comes as no surprise that Ducati plans to further expand its Multistrada offerings in 2024. Recently, the company confirmed its intentions by filing trademarks for two new models in the United States.

These motorcycles are set to be high-spec variants of the existing adventure bikes, and enthusiasts are eager to learn more.

One of the anticipated releases is the Ducati Multistrada V4 Grand Tour for the 2024 model year. Having received certification from the California Air Resources Board (CARB), this adventure-packed motorcycle promises to deliver a thrilling experience for riders.

Drawing inspiration from its predecessor, the 2020 Multistrada 1260 S Grand Tour, the V4 Grand Tour is expected to come equipped with practical features such as hard saddlebags, auxiliary lights, a center stand, and new saddles.

On top of that, riders can anticipate an array of creature comforts, including a tire pressure monitoring system (TPMS), electronic gas cap, heated grips, and keyless ignition.

Ducati is likely to adopt a similar approach to the 2024 Multistrada Grand Tour, building on the existing V4 S model by adding the missing elements that distinguish it from its standard counterpart. The addition of these premium features, coupled with a bespoke colorway for enhanced exclusivity, promises to make the Grand Tour a truly coveted adventure motorcycle.

Nevertheless, the Multistrada V4 Grand Tour is set to retain its powerhouse performance, maintaining the formidable Granturismo 1,158cc V4 engine capable of delivering 170hp @ 10,500rpm and 125Nm @ 8,750rpm via h a six-speed gearbox.

Similarly, riders can rely on a wide range of advanced rider aids, including various ride modes, power modes, wheelie control, radar-guided cruise control, and traction control.

Ducati enthusiasts can also rest assured that the suspension will remain unchanged, with the bike featuring 50mm USD forks and a monoshock at the rear, both equipped with Ducati’s Skyhook technology for electronic adjustability.

With the exciting prospect of the Multistrada V4 Grand Tour joining the illustrious Multistrada lineup, adventure motorcycle enthusiasts have even more to look forward to in 2024.

Ducati has established itself as a pioneering force in the industry, introducing cutting-edge electronic systems that have become standard features on motorcycles across various segments.

  • Ducati has set a new benchmark in the two-wheel industry. 
  • Ducati’s journey of innovation began over a decade ago when they introduced the Traction Control system on the 1098R. 

Through constant investments in research and development, as well as the transfer of solutions and expertise from racing competitions, Ducati has become a technological benchmark in the motorcycle world.

The seamless blend of beauty and technology is evident in every Ducati model, from the Multistrada V4 to the Scrambler, and the Panigale V4. Each bike is meticulously designed to provide Ducatisti with unparalleled experiences, achieved through sophisticated electronic solutions tailored to different riding preferences.

Ducati’s journey of innovation began over a decade ago when they introduced the Traction Control system on the 1098R in 2008, revolutionizing the performance and safety standards of super sports bikes. Subsequent groundbreaking milestones include the world’s first LED headlight on the Streetfighter 1100 in 2009 and the introduction of Riding Modes on the Multistrada 1200 S in 2010.

The company has consistently pushed boundaries, presenting the motorcycle world with advancements like the TFT instrumentation on the Diavel in 2011 and the Full-LED light cluster and electronic engine brake management on the award-winning 1199 Panigale in 2012.

Ducati’s commitment to safety led to a collaboration with Dainese in 2014, resulting in the Multistrada 1200 Touring D|Air, the first motorcycle integrated with an airbag system capable of rapid activation during a crash or slide.

The year 2020 marked another significant milestone for Ducati as they became the first motorcycle manufacturer to incorporate radars into their bikes, paving the way for the implementation of Adaptive Cruise Control and Blind Spot Detection systems on the Multistrada V4.

In addition to introducing innovative technologies, Ducati focuses on enhancing existing models. Owners of the Multistrada V4, for example, received complimentary upgrades such as the Minimum Preload and Easy Lift systems, as well as navigation system enhancements.

Ducati’s approach to technological advancements involves developing most of its electronic contents internally, collaborating closely with suppliers like Pirelli, Brembo, and Bosch. This strategy allows Ducati to have complete control over the customization and application of technologies, creating a unique and tailored experience for their riders.

The company’s commitment to innovation extends to its working methods. Ducati has established internal laboratories, such as the Electrical & Electronic Testing facility, to conduct comprehensive tests on electrical and electronic components. These tests include extreme temperature simulations, endurance assessments, and functional verifications of the components under real-world conditions.

Ducati’s dedication to software development and connectivity is exemplified by its navigation systems, incorporating Phone Mirroring and Turn-by-Turn solutions that offer compatibility with various operating systems and continuous software updates for customers.

This unwavering commitment to innovation, combined with a focus on quality and a deep understanding of rider needs, has positioned Ducati as a leading force in the motorcycle industry. Year after year, Ducati continues to fulfill the dreams of Ducatisti by delivering exceptional bikes that embody the perfect harmony of technology and artistry.

With a rich history of world-first innovations and an unwavering dedication to pushing boundaries, Ducati is poised to shape the future of motorcycles, elevating the riding experience to new heights.

Ducati, the Bologna-based manufacturer of premium motorcycles, has had a great start to 2023 with record deliveries in the first quarter of the year.

  • Ducati delivered 14,725 motorcycles to customers worldwide, marking a 9% increase compared to the same period in 2022.
  • The Multistrada V4 continue to be most popular model in the Ducati lineup.  

The CEO of Ducati, Claudio Domenicali, is very pleased with the company’s performance: “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome.”

Italy, the home country of Ducati, leads the pack with 2,717 motorcycles delivered and a 7% increase compared to last year. The United States, the second-largest market for Ducati, saw a 21% increase in deliveries with 1,677 bikes. Germany follows closely with a 21% growth compared to the same period in 2022, delivering 1,666 motorcycles.

The Multistrada V4 remains the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide in the first three months of 2023, followed by the Monster with 2,005 motorcycles. The third most popular model is the DesertX with 1,442 deliveries, reflecting the brand’s strategy to broaden its product range and enter new segments.

Ducati has a widespread sales network in over 90 countries with more than 800 dealers, and the company plans to open 55 new dealers in 2023. Some have already been inaugurated in the first quarter of the year, including the first Audi Ducati Retail integration dealership in Switzerland, which opened in Volketswil (Zurich) in March.

The newest family member of the Multistrada, the Ducati Multistrada V4 Rally has entered production and is set to arrived global dealership from February. 

  • The 2023 Ducati Multistrada V4 Rally features a new adaptive ride height function similar to the Harley-Davidson Pan America.
  • Equipped with longer suspension travel and a bigger fuel tank. 

The Borgo Panigale factory announced the off-road-focused edition late in 2022 with the production only to begin this year. 

While it carries the same Granturismo V4 engine as the base model, the Multistrada V4 Rally offers greater off-road capabilities thanks to an increase of 30mm of wheel travel on the Showa Skyhook suspension.


Also new on the Rally edition is an off-road specific mode that cuts the peak power to just 114hp – from the 170 peak power – which also reduced the electronic intervention particularly the traction control. This allows the Rally to offer better slip and slide while off-road.

In addition, the Rally also features a massive 30-liter fuel tank and low-speed deactivation of the engine’s rear cylinder bank. 

Nonetheless, the Ducati Multistrada V4 Rally feature much of its equipment from the standard Multistrada V4 including a 6.5-inch TFT display.

According to Ducati, the Rally comes in three variants; Adventure Radar, Adventure Radar & Travel and Full Adventure. 

The 2023 Ducati Multistrada V4 Rally are available in ‘Ducati Red’ and ‘Brushed Aluminium and Black’ colour scheme. 

  • A Ducati Multistrada 1260 GT with radar-controlled cruise control and safety systems ought to be unveiled soon.

  • The Ducati Multistrada V4 will probably appear in 2021, instead.

  • Ducati have filed the MTS 1260 GT with the US Environmental Protection Agency.

Sorry to cut your dreams short. The Ducati Multistrada V4 isn’t on the way – yet. However, a Ducati Multistrada 1260 GT with radar-controlled cruise control and safety systems ought to be unveiled soon.

Italian magainze came across a filing to the US Environmental Protection Agency for a new Multistrada 1260 GT. Motorcycle manufacturers in the United States are required to announce their upcoming models for the agency to keep tabs on their emissions levels.

Being a GT (Gran Turismo), the new bike should be fully accessorized with all the touring accoutrements one can shake a stick at. Be prepared for large volume panniers and top case, auxiliary lighting (i.e. spotlights), possibly better seats in addition to other stuff on top of the MTS 1260 S Tour Pack option.

Please click here for photos of the test bike.

But the biggest news may be that the MTS 1260 GT will be equipped with radar-controlled cruise control and safety devices.

Ducati is already working on the technology for at least since 2014 and vowed to be the first in the market. Since the upcoming KTM 1290 Super Adventure is rumored to use the system as well, Ducati engineers will surely work overnight to keep their company’s promise.

The Bosch radar system may regulate the bike’s speed with traction control on in traffic. A rear-facing radar, meanwhile, monitors vehicle’s in the rider’s blindspots (like luxury cars) and warn of a fast approaching vehicle.

It’s rumored to also prime the brake system for emergency stops.

The MTS 1260 GT will likely be the last twin-cylinder model, with the MTS V4 appearing in 2021.

The details are due on 23rd October 2019.

  • Next Bike Sdn. Bhd. adalah anak syarikat Naza Group dan bertanggungjawab ke atas pengedaran motosikal Ducati sejak tahun 2008.
  • Ducati dan Next Bike Sdn. Bhd. telah memperbaharui komitmen mereka dalam memperkembangkan jenama berkenaan di Malaysia.
  • Next Bike Sdn. Bhd. akan memindahkan ibu pejabat Ducati Malaysia ke bangunan baharu di Petaling Jaya.
  • Bangunan baharu ini akan menerima kemaskini bernilai RM3 juta dan tampil dengan teknologi terkini bagi menyelenggara motosikal Ducati dan Scrambler.


  • Next Bike Sdn Bhd is a subsidiary company of Naza Group and has been distributing Ducati bikes since 2008. 
  • Ducati and Next Bike Sdn Bhd reaffirm their commitment to growing the brand in Malaysia.
  • Next Bike Sdn Bhd will relocate the Ducati Malaysia HQ to a new outlet in Petaling Jaya. 
  • The new outlet will receive a RM3million upgrade and will feature state-of-the-art technology for servicing Ducatis and Scramblers. 

Next Bike Sdn Bhd, a subsidiary of one of Malaysia’s largest privately-owned companies, the Naza Group, has been distributing Ducati motorcycles since 2008. Over the years, Next Bike Sdn Bhd has built the Ducati brand to be among the most desired in Malaysia.

The company achieved this by offering a state-of-the-art showroom and service centre, a well-equipped and knowledgeable staff, attractive prices, an engaging online presence, and a superbly active owners club known as the Desmo Owners Club.

With this in place, the Ducati brand has enjoyed unprecedented success under the stewardship of Next Bike Sdn Bhd. Its most popular model has quite surprisingly been the Ducati Multistrada (above), followed by the Monster 821, Panigale V4 and the Hypermotard 939.

“Next Bike Sdn Bhd has always been and will always continue to be dedicated to building the Ducati brand in Malaysia. We want to offer our Ducati owners world-class aftersales service and we are always working on improving the ownership experience of Ducati riders,” said Nazman S.H.C Yusof (top, centre), Head of 2-Wheel Division, Naza Automotive Group.

Nazman has been with the Naza Group since 2012, and has helmed the two-wheel business for the company since 2018 and personally overlooks the progress and development of Ducati bikes in Malaysia.

Commenting on the relationship between Ducati and Next Bike Sdn Bhd, Mr Raffaele Fusilli (top, left), the Global Sales Director for Ducati Motor Holding, said, “The working experience with Naza has been successful for us. Naza is not only passionate for Ducati and the values it represents, but with Naza, Ducati can count on one of the most important business brands in Malaysia. We know we can rely on Naza to build Ducati in Malaysia.”

Mr Raffaele was in Malaysia for a meeting with the top management of Naza and also took some time out to meet select members of the media. He further commented, “Naza is in the right direction, the company is always looking for ways to grow and so is Ducati, so that makes Naza the right partner for us because we have common interests. Naza also focuses on making customers happy first and then only comes sales, which is in line with Ducati’s direction,” he concluded.

During the meeting, Nazman took the opportunity to introduce plans to continue Ducati’s exceptional growth in Malaysia, outlining plans for the first half of the year.

“2019 is going to be a year unlike any other for Ducati Malaysia, we will be introducing nine new models this year, but most importantly we will be moving to a new headquarters that will be purposefully designed to offer the very best of Ducati, its sub-brand Scrambler Ducati, as well as parts, accessories, apparel and riding gear,” said Nazman.

Ducati Malaysia will be relocating to the former Harley-Davidson KL showroom by the federal highway as part of a RM3million plan to re-energise the Ducati brand in Malaysia. Image source: WeMotor

He continued to say, “Next Bike Sdn Bhd has invested RM3 million into the new 3S centre which will be twice as big as the previous one. It will have a beautiful showroom that showcases the beauty of Ducati and Scrambler motorcycles, and most importantly it will focus on after sales. Ducati customers can expect to have their bikes serviced in an advanced workshop with the latest tools and equipment specially designed to service Ducati bikes. We also want to be a pioneer in rider and motorcycle safety, so we hope that this new centre will allow Ducati owners to come together to share ideas on riding and also to have programs that will help improve rider safety”

Nazman further added that there will be a new team set up specifically to build the Scrambler Ducati brand (above) in Malaysia and will operate independently of the Ducati team. This will be done to help grow the Scrambler brand in the country independently from the Ducati brand.

Next Bike Sdn Bhd is also looking to strengthen its position in the southern state of Johor; “We have always been in Johor, but we are looking to create a bigger presence through a new dealer. With Ducati Motor Holding, we are actively interviewing possible dealers and should be able to secure one soon. We already have 3 dealers in central Malaysia and one dealer in Penang, with a new dealer in the south, we are confident that we will reach a wider audience and this will in turn help to spur sales as well as create a positive ownership experience,” commented Nazman.

Ducati Malaysia seems set to enjoy strong results for 2019 with a well thought out plan. With that, it seems like there has never been a better time to own a Ducati. We for one absolutely loved the Scrambler Ducati 1100 Sport, read all about this fantastic machine by clicking here.

  • Motosikal Ducati Panigale V4 telah dinamakan motosikal lumba terlaris dunia pada tahun 2018.
  • 6,100 unit telah dijual daripada keseluruhan 9,700 unit Panigale.
  • Bagaimana pun, jualan keseluruhan Ducati telah jatuh sebanyak 5% akibat kemerosotan pasaran Amerika Syarikat.


  • The Ducati Panigale V4 was the world’s best-selling sportbike in 2018.

  • 6,100 units were sold out of a total of 9,700 Panigales.

  • However, Ducati’s overall sales dropped 5% due to the slump in the American market.

Forget about the naysayers, the Ducati Panigale V4 proved to be the world’s best-selling sportbike in 2018.

In fact, Ducati was the leading sportbike manufacturer through selling 9,700 Panigale models. That figure corresponds to a 70% increase over 2017. Of those, 6,100 were the new Panigale V4 models. That is remarkable, considering the price of the bikes!

2019 Ducati Panigale V4R

Hence, the Italian manufacturer now holds a 26% market share in the sportbike segment. Yes, 1 of 4 sportbikes is a Panigale.

On another hand, the Multistrada line-up also contributed to Ducati’s overall sales. 11,829 of the sport-tourers were sold in 2018. 6,569 of those were from the new Multistrada 1260 range – a 25% increase.

2018 Ducati Multistrada 1260S

Unfortunately, Ducati’s overall global sales dropped by 5% to 53,004, which ended an eight-year streak of record sales. The reduction was due to the precipitous 9% drop in American motorcycle sales.

As such, America is no longer Ducati’s biggest market; handing over that title to Italy (4.5% up).

Other growing markets are China (up 23%), Spain (up 8%), Switzerland (up 2.2%) and Japan (up 2%).

The Italian manufacturer has 9 new models in 2019, all equipped with IMU-based traction control and cornering ABS. They are hoping the new bikes will drive up sales for the year.

2019 Ducati Diavel 1260S

  • Ducati Malaysia telah menganjurkan Tunggangan Media Ducati Multistrada 950 baru-baru ini.
  • Tujuan konvoi ini adalah untuk menyerlahkan kebolehan jentera Ducati Multistrada 950.
  • Di samping itu, tunggangan ini mempersembahkan sekilas pandang gaya hidup yang berkait rapat dengan motosikal ini buat warga media.


  • Sebuah motosikal Ducati Multistrada 950 yang telah dikemaskini telah diintip sedang diuji.
  • Motosikal baharu itu pasti tampil dengan beberapa buah ciri yang baharu.
  • Ada sumber yang mengatakan bahawa ia juga mungkin akan dilengkapi dengan IMU.


  • An updated Ducati Multistrada 950 has been spotted.

  • The new bike should include a number of new features.

  • Sources say it may also receive an IMU.

The Ducati Multistrada 950 is a more accessible option to Ducati’s sport-tourer line-up in both pricing and operations.

Compared to its big brother the Multistrada 1260, the Multistrada 950 is much simpler. Riders do not have to contend with fiddling around with the electronics, that’s for sure. Indeed, we have come across many riders who don’t have any idea on what they’ve set on their bikes.

Apart from that, the 950’s 113bhp power output is certainly easier to handle than the 158 bhp on the 1260.

So, the Multistrada 950 is in some ways a better and more versatile bike. But it’s definitely time for an update to keep it in the game.

Just as so, MCN spotted an updated Multistrada 950 undergoing road tests.

The upper fairing now matches the Multistrada 1260’s and swingarm is of lighter grey than the current version.

The engine looks similar outwardly, but the new bike will apparently receive a new hydraulic clutch. The Scrambler has gone that way, so we expect the Multistrada to follow suit. The engine may also be updated since there is a new Hypermotard on the way. If so, we ought to see a power increase to 120 bhp. There could be a bi-directional quickshifter, too.

The new Multistrada 950 may well receive an Inertial Measurement Unit (IMU), enabling Cornering ABS and lean-sensitive traction control. These will open up the bike’s safety spectrum together with the present ride modes.


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