Ducati, is preparing for the second edition of “We Ride As One” on May 6th. This global event is designed to bring together Ducati owners and enthusiasts from around the world to celebrate their passion for the iconic red bikes.

Ducati dealerships and Ducati Official Clubs (DOCs) are organizing unique programs for each location, making the event a personalized experience for all participants. In Rome, riders will participate in a parade through the city center led by Gresini Racing Team MotoGP rider Fabio Di Giannantonio. 

In Kawasaki, Japan, riders will ride together to the Hakone Venetian Glass Museum for lunch with a view of Mount Fuji. Meanwhile, in Rennes, France, participants will ride to the beautiful bay of Mont Saint Michel. 

On the other hand, Ducatisti from Bogota and Medellin in Colombia will journey from their respective cities to have a dinner party together.

Ducati’s official Instagram channel will report the unfolding of events around the world in real-time, sharing the exciting images and videos of parades and get-togethers with the official hashtags #WeAreDucati #WeRideAsOne.

The first edition of “We Ride As One” was held in preparation for World Ducati Week 2022 and was a resounding success. This year promises to be even better as Ducatisti from all over the world come together to celebrate their shared passion for Ducati motorcycles.

All Ducatisti are invited to contact or visit their trusted dealer to find out about the local initiatives. To find the nearest dealer, the dealer locator is available in the dedicated section of the Ducati website. On May 6th, Ducatisti will unite to color the streets of their cities with a Ducati Red parade, creating a memorable day surrounded by a community with the same love for two wheels and for the red bikes of Borgo Panigale.

BMW Motorrad deliveries up by 7.7% in first quarter of 2016.


Famed British motorcycles manufacturer Triumph is ending the 2015 business year (which ended on 30 June 2015) on a high note after recording increased profitability compared to its performance in 2014.


Despite the challenging market climate, the British marque raised £10.3 million with its efforts, of which it recorded a £2.3 million in profits alone. This is a healthy recovery following a dismal 2014 performance where it recorded a loss £8 million. Reinforcing this is the fact that the brand also recorded healthy growth in 2015 in areas beyond its finances.


Firstly, the brand set out to enlarge its global footprint this year, and spearheading this was the revised Triumph Tiger 800 model that features six variants altogether. Also fuelling the growth was the introduction of four special edition versions of the outgoing air-cooled Triumph Bonneville classic bike.


The firm also released other special editions this year for models such as the Street Triple, Speed Triple and Speed Triple R, followed by the Thunderbird and the anniversary edition of the Rocket X. It is also worth noting that like the Bonneville, the Speed Triple series is being replaced with the updated new Speed Triple S and Speed Triple R models for 2016.


Beyond its model range expansion, Triumph also recorded a growth in several of its networks overseas such as India and Brazil. Presently, Triumph boasts a healthy India-based dealer network across 12 cities, resulting in the brand’s 13% market share growth there as well, followed by a 10% market share rise in Brazil too. Adding to this was the commencement of its sales and distribution in Thailand starting April this year, further cementing the Triumph brand’s overseas market presence too.


With a sleuth of new models set for market release in 2016, Triumph is expected to perform even better in the new year too. Leading this charge are several core models starting with new liquid-cooled Bonneville family, followed by the revised Speed Triple duo, not forgetting the updated iteration of its flagship Tiger Explorer range as well.

Source: MCN


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