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Jualan Royal Enfield Naik 21%, Tingkatkan Produksi

Walaupun pasaran motosikal global mengalami kelembapan, Royal Enfield (RE) mengejutkan semua orang dengan menjual 21% lebih motosikal dari awal 2024 hingga Oktober berbanding tempoh yang sama tahun lalu. Dari segi angka, itu adalah 565,353 motosikal, di mana 52,624 daripadanya telah dieksport.

Malah, RE menjual 110,574 motosikal pada Oktober 2024 sahaja, iaitu hampir dua kali ganda daripada jualan tahunan Ducati pada 2023. Ia merupakan peningkatan 31% berbanding Oktober tahun lalu.

Peningkatan itu boleh dikesan kepada beberapa model baharu dalam segmen pertengahan, serta peningkatan kemudahan pengeluaran di seluruh dunia.

Walaupun teras kemudahan produksi RE terletak di Oragadam dan Vallam Vadagal berhampiran Chennai, India, mereka juga mempunyai lima kemudahan pemasangan Completely Knocked Down (CKD) di Argentina, Colombia, Brazil, Bangladesh dan Nepal dengan kemudahan CKD baharu yang baru dibuka di Thailand, menjadikan jumlah itu menjadi enam.

Kilang Thai baharu Enfield, yang terletak di wilayah Samut Prakan di Bangkok dan mempunyai keupayaan untuk membuat 30,000 motosikal setahun, adalah yang pertama firma itu di rantau ini dan akan memberi mereka akses yang lebih besar kepada pasaran Asia Pasifik yang menguntungkan, yang merupakan sarang untuk motosikal bersaiz sederhana.

“Niat strategik kami adalah untuk mempunyai strategi pengembangan antarabangsa untuk melabur dalam pasaran yang berpotensi besar untuk berkembang. Kilang pemasangan Thailand memenuhi visi ini,” kata Ketua Pegawai Eksekutif, B. Govindarajan.

Ketua Pegawai Eksekutif Royal Enfield, B. Govindarajan

Royal Enfield Sales up 21%, Increases Production

Despite a slowdown in the global motorcycle market, Royal Enfield (RE) surprised everyone by selling 21% more motorcycles from the start of 2024 to October compared to the same period last year. In terms of figures, that was 565,353 motorcycles, of which 52,624 were exported.

In fact, RE sold 110,574 motorcycles in October 2024 alone, which was almost double of Ducati’s annual sales in 2023. It marked a 31% increase compared to October last year.

The increase can be traced to the several new models in the middleweight segment, as well the increase in production facilities around the world.

Although the core of RE’s production facilities are located at Oragadam and Vallam Vadagal near Chennai, India, they also have five Completely Knocked Down (CKD) assembly facilities in Argentina, Colombia, Brazil, Bangladesh and Nepal with a new CKD facility just opening up in Thailand, bringing the number up to six.

Enfield’s new Thai plant, which is located at Samut Prakan province in Bangkok and has the capability to make 30,000 bikes a year, is the firm’s first in the region and will give them even greater access to the lucrative Asia-Pacific markets, which is a hotbed for the mid-sized bikes Enfield are focused on making.

“Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision,” CEO, B. Govindarajan said.

2019 Royal Enfield Interceptor 650, Royal Enfield Continental GT 650 Launched (from RM 45,900)

The Royal Enfield Interceptor 650 and Royal Enfield Continental GT 650 were launched last night.
Both bikes share the same engine, chassis and running stock but with different styling.
The Interceptor 650 is priced from RM 45,900 while the Continental GT 650 is priced from RM 48,500.

Royal Enfield has always been known as the manufacturer who produces single-cylinder thumpers. However, the launch of the Royal Enfield Interceptor 650 and Royal Enfield Continental GT 650 last night takes them up the capacity game.

Both models are powered by the same 648cc, air- and oil-cooled, DOHC, fuel-injected, parallel-Twin engine. It produces 47 hp at 7,250 RPM and a respectable 52 Nm of torque at 5,250 RPM. Producing maximum at lower RPMs means the engine requires the rider to ride at ease and ride the torque wave, rather than having to rev the lungs out of it. Apart from that, the 2,000 RPM separation between maximum horsepower and torque provides a “flexible” engine thereby giving the rider and impression of having power anywhere in the rev range.

The two models are differentiated by their respective styling. The Interceptor 650 is positioned as “standard” motorcycle. Consequently, it features a higher handlebar and flat seat for a more relaxed riding ergonomics. It also has a bigger fuel tank at 13.7 litres.

The Continental GT 650 takes on the café racer role, on the other hand. Hence, it features clip-on handlebars mounted beneath the top triple clamp, besides a subtly stepped seat. The combination provides a sportier riding position. The fuel tank is smaller at 12.5 litres.

Both models also share the same chassis and rolling stock. The forks are 41 mm conventional telescopic units, while the twin rear shocks have remote reservoirs. Both front and rear wheels are spoked 18-inchers. Braking duty is handled by ByBre calipers.

The Interceptor 650 is priced from RM 45,900 while the Continental GT 650 is priced from RM 48,500 (basic selling prices excluding road tax and registration).

Royal Enfield Twin-Cylinder to Debut in EICMA

Royal Enfield’s twin-cylinder engine and motorcycles slated for EICMA 2017 debut
Widely speculated to be a 750cc engine
May even go above 800cc

Spyshots of the Royal Enfield twin-cylinder motorcycles have been circulating around the internet for some time now, more or less confirming the manufacturer’s claim of working on a twin-cylinder engine, Autocar India reported.

It’s also obvious that Royal Enfield are also working on different models around that twin-cylinder engine, as evidenced by the photo above. The model in the foreground appears to be a cafe racer-styled model, while the one on the right looks to be a standard model.

The cafe racer has a rounded fuel tank with deep knee recesses, and a single seat. The standard model has a bench seat, which is offered as an option to the current Continental GT 535 buyers.

Apart from those features, both bikes are mechanically identical. The engines of bikes appear to be the same air- and oil-cooled parallel-Twin. The suspension and brake components looked to be identical, too.

Building many different models based on one engine or chassis platform saves development and production cost, while customers enjoy lower maintenance costs as most parts are shared amongst a few models.

Although widely speculated as 750cc, Royal Enfield has not officially confirmed it to be so. But, the mule has been testing extensively in Europe before being tested in India. Royal Enfield sold 651,107 bikes in India alone, compared to 15,383 exported last year. However, the current 500cc and 535cc variants made up less than 10% of the domestic number; the bulk of the sales were the 350cc models.

That has lent fuel to the speculation that the new bikes may even feature a capacity higher than 750cc, possibly even going above 800cc to rival Triumph’s best-selling 900cc Bonneville Street Twin lineup.

These new parallel-twin motorcycles are to make their international debut at the EICMA show in Milan this November, with an India launch slated for early 2018.