Q1 2019 Motorcycle Sales Up 23.6% in Europe

  • Motorcycle sales in Europe grew by 23% in Q1 2019.

  • The biggest growing markets were a number of former Eastern Bloc countries.

  • The traditional EU markets also grew.

While motorcycle sales is languishing in the United States and dropped markedly around the world, sales in Europe has actually picked up.

Q1 2019 sales picked up by a heady 23.6% in Europe against a 5% general drop worldwide. Even China and India saw a drop in the number of bikes moved, dragging down the worldwide market average.

The result surprised even KTM CEO Stefan Pierer, whose brand increased by 10%.

The fastest growing European markets were the former Eastern Bloc countries including Poland (+87.3%), Romania (+86.9%), Hungary +72%), Lithuania (+71%) and Slovakia (+54%). Many riders from other countries have taken to riding in these countries recently, perhaps sparking the local interest in motorcycles.

Traditional EU markets also saw growth including France (+31.8%), Italy (+17%), Spain (+19.1%), Germany (+22.1%), and the United Kingdom (+10%) despite Brexit fears.

By contrast, the Asian motorcycle market saw a drop of 9.9%. However, the ASEAN region recorded a 5.9% growth, spurred by a 15% increase in the Indonesian market. Malaysia, Thailand and Vietnam recorded reductions, on the other hand.

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Wahid's lust for motorcycles was spurred on by his late-Dad's love for his Lambretta on which he courted, married his mother, and took baby Wahid riding on it. He has since worked in the motorcycle and automotive industry for many years, before taking up riding courses and testing many, many motorcycles since becoming a motojournalist. Wahid likes to see things differently. What can you say about a guy who sees a road safety message in AC/DC's "Highway to Hell."


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