Cernobbio. 90 years of BMW Motorrad, 90 years of two-wheeled history – hardly another motorcycle manufacturer can boast such a longstanding and successful heritage as BMW. The BMW R 90 S likewise has cause to celebrate: the BMW Motorrad design icon turns 40 this year. As a tribute to both these anniversaries, the BMW Group is presenting a very special model at the Concorso d’Eleganza Villa d’Este 2013: the BMW Concept Ninety. In partnership with the custom bike company Roland Sands Design, the BMW Motorrad design team has come up with an exclusive homage to the BMW R 90 S. Former motorcycle racer Roland Sands and his team are among the most in-demand partners in the custom bike scene. Their design standards and the technical finesse with which they implement their high-class custom and performance parts endow the BMW Concept Ninety with an exclusive and self-assured presence. This cooperative venture elevates both Roland Sands Design and BMW Motorrad Design to a new level. (more…)