Ducati Penang

Sights from the Malaysian leg of the first ever Ducati #WeRideAsOne global ride that painted Kuala Lumpur red with the sounds of roaring Desmo L-twins.


Ducatistis in northern Malaysia now has one of a kind shopping experience where they can get anything from the latest Ducati motorcycles to original Ducati equipment as well as Ducati branded merchandise.

Ducati Penang has been the cornerstone of everything Ducati in northern Malaysia for about a decade now. Through the years, the company has gone through many changes, but the one thing that has not changed though is its passion for the brand.

It is through this passion that Ducati Penang had invested time and money to improve the shopping experience at its premises.


The premises offers an experience like no other. The spacious premises ensures that there is plenty of room in between motorcycles so that you can gawk at your favourite Ducati from every angle possible.

The premises also makes it easy to display all the original aftermarket accessories available for all Ducati motorcycles. Such as the original Termignoni exhaust kit, Termignoni mufflers, carbon-fibre accessories and the works.

For those who love to wear their favourite brand with pride, Ducati Penang offers a full range of merchandise for you to wear with pride. Not only that but there is also original Ducati riding gear such as the ultra-smart and comfortable Ducati Smart Jacket.

The Ducati Smart Jacket comes with an integrated airbag that deploys when the sensors built into the jacket detect a crash. This happens in milliseconds and is the first round of defence to keep you safe in an accident.

Ducati Penang has everything that fans and owners of the brand could possibly want, and the best thing is, they are even willing to come to you. So if you have a Ducati that needs to be serviced or repaired, give Ducati Penang a call and they will be at their doorstep.

Ducati Penang is located at No 26, Jalan Dato Keramat, 10150, George Town, Pulau Pinang, and can be contacted at 04-226 5932.

Bagi pemilik motosikal Ducati di Pulau Pinang, Ducati Penang merupakan tempat yang sering kali menjadi pilihan bukan sahaja untuk mendapatkan servis selepas jualan terbaik malah aksesori pelbagai.

Masuk sahaja dari pintu depan, pelanggan disajikan terus dengan pelbagai model Ducati terkini termasuk barisan aksesori yang lengkap dengan harga mampu milik sehinggalah yang boleh menggigit jari namun berbaloi.

Ducati Penang juga menyediakan perkhidmatan ‘Easy Payment’ dengan bajet minima RM600 sekaligus memudahkan urusan jual beli pelanggan, maka tak hairanlah niat untuk sekadar ‘window shopping’ kadang kala terbatal disebabkan aksesori ditawarkan cukup menggugat jiwa.

Bukan itu sahaja, barisan aksesori dan helmet pelbagai jenama antaranya Alpinestars, KYT, Ducati, Ixon, Five, Cardo, Shoei, Givi, Arai, HJC, dan Hyper Gear menjadikan Ducati Penang pusat pameran serba lengkap.

Malah, Ducati Penang juga merupakan pengedar tunggal bagi jenama Quad Lock di bahagian Utara.

Bagaimanapun, secara peribadi, kami berasakan apa yang menjadi Ducati Penang sebagai pusat pameran yang istimewa adalah penyediaan perkhidmatan servis selepas jualan bagi helmet motosikal.

Percaya atau tidak, Ducati Penang menawarkan servis cuci dan membasuh helmet dan padding sekaligus menjadikan pengalaman pelanggan yang lebih sempurna.

Tak cukup dengan itu, Ducati Penang juga merupakan ‘port’ lepak bagi peminat dua roda dengan adanya F&B yang pelbagai.

Jadi bukan lagi senario pelik apabila niat untuk melepak berakhir dengan pembelian helmet dan aksesori baharu.

Tak lupa juga, Ducati Penang turut menawarkan ‘personal fitting’ bagi helmet Shoei.

Setiap pelanggan yang membeli helmet dan akesori di Ducati Penang boleh singgah semula bila-bila masa untuk mendapatkan servis dan penjagaan helmet terbaik.

It is said that variety is the spice of life, and no where can it further from the truth (other than the obvious) than when shopping for motorcycle accessories and gear.

No one likes to travel to some place only to be offered limited options.

Ever walked into a helmet shop and walk out disappointed because they only offered a single brand and helmet type? It’s quite frustrating.

So then, let us tell you about a shop that is rumoured to be the most well stocked motorcycle shop in northern Malaysia.

It’s called Sheng Fatt Motor and it is located just a stone throw’s away from Komtar, on Penang Island.

It is so close you could almost have a regular conversation with someone standing on the Komtar side of the street.

So to debunk the myth, we decided to visit it ourselves.

Admittedly, we had visited it some years ago when it was first starting out.

It was a very different story back then, but a colourful story right now.

The shop, which also houses the Ducati Penang showroom and official merchandise area, also displays Aprilia and Moto Guzzi models.

That’s because Sheng Fatt Motor is the official dealer for Ducati, Aprilia and Moto Guzzi in northern Malaysia.

In fact, the company is also the company behind Harley-Davidson of Penang, which is located in Juru but is an entirely different story altogether. That’s context for you.

So we will say it here – it is true that Sheng Fatt Motor of Penang Island is very well stocked.

They offer 12 different brands and all of them original items. No pirated crap here.

The shop is the official outlet for Alpinestars merchandise and as such offers quite an impressive range of Alpinestars gear such as shoes, tshirts, riding suits, gloves, jackets and adventure gear.

They also offer GIVI merchandise, KYT helmets, Ixon riding gear, Five gloves, and even Quad Lock phone mounts and accessories.

Besides a vast array of helmets from Arai, ARC and HJC, Sheng Fatt Motor is also the only shop in northern Malaysia that is able to offer a customised fitting for Shoei helmets.

We learned that for a limited time, you can enjoy a customised fitting of any Shoei helmet that you purchase from Sheng Fatt Motor.

Why bother? Because there is nothing more comfortable than a helmet that perfectly hugs your head with zero pressure points. You should try it.

But besides that, the shop also prides itself in the fact that it is one of the only (or perhaps the only) shop in Penang that can “service” your helmet for you.

So this is how it works – you can send your helmet of whichever brand to Sheng Fatt Motor, they will then carefully take apart whatever it meant to be taken apart, wash it properly, dry it, and put it back in place properly.

And you have to admit that our helmets could do with a proper in and out wash. So why not let the pros handle that.

Sheng Fatt Motor is fast becoming the place to hang out and shop in Penang, not just for its product diversity but also because it has something for every type of biker no matter what bike they ride.

Want something today and pay for it later? Done. There is an easy payment program for every single item for sale in the showroom. Talk about convenience.

And if you can’t get to Penang, Sheng Fatt can come to you.

The company has an active social media and e-commerce team so you can check out their Facebook page here, and their Shoppee page as well as their Lazada page.

Looking for that GIVI rain jacket or looking for that custom Shoei? Or perhaps you want that latest Scandinavian riding bag from Point 65 that is well known for giving you perfect lumbar support and spine protection.

Give them a visit or call the team at Sheng Fatt Motor at 019 662 8932 or 04 227 8932.

Ducati Malaysia has been on a roll lately after the dramas of 2020. The brand, under Next Bike Sdn Bhd, has seen steady sales, steady supplies of bikes and parts as well as good demand for bikes like the Scrambler.

One sales person pointed out that ever since the lockdown was ordered, more people turned to urbanised motorcycles like the Scrambler Ducati. This is unsurprising as people are limited to intra state travel rather than the usual inter state rides, and as such prefer more urban friendly models.

Despite that, the Panigale V4S, Hypermotard 950 and the Monster remains the brands best sellers.

As custodian of the Ducati brand in Malaysia, Next Bike Sdn Bhd has been on a rebuild mode and the determination to create an enviable brand is evident in the steely eyes of its current head – Dennis Michael.

In a recent interview with Francesco Milicia (above) – Director of Global Sales and Aftermarket for Ducati Motor Holding – he credited Ducati Malaysia (Next Bike) for leaning into the digital space more than ever, and for ramping up marketing campaigns that produced an impressive 2020 performance.

Francesco said, “We will work to make the Ducati brand even more exclusive through prestigious collaborations and we will start up new projects in the world of touring, to support the arrival of products as extraordinary as the new Multistrada V4.”

The following is the interview with Francesco:

How long has Ducati partnered with Next Bike Sdn Bhd in the Malaysia market?

Ducati Motor Holding and Next Bike Sdn Bhd have been in a strong partnership since the early 2000s, which resulted in the second-largest Ducati showroom in Southeast Asia being opened at Petaling Jaya in 2020. The dealership has an area of 21,339m2 that covers Sales, Servicing and Spares operations.

What has Ducati done to achieve these results in 2020?

It is the fruit of the work that begun the moment Ducati decided to enter this market, identifying it as a sector with high potential and the partnership with Next Bike Sdn Bhd was named as Ducati Malaysia in the public domain.

Ducati Malaysia established its presence through an office and a local team, progressively importing the entire product range, developing a suitable distribution network and promoting the brand with tailor-made initiatives for their customers.

With the unprecedented situation faced in 2020, Ducati Malaysia has leaned into the digital space more than ever before by ramping up digital marketing campaigns, which produced an impressive 2020 performance under highly adverse market conditions.

Are the dealerships like the Italian ones? How many? Locations?

The dealers in Ducati Petaling Jaya are exactly like those in the rest of the world and follow the Ducati Corporate Identity, an integral part of the Brand. Ducati currently has three mono-brand stores in main urban areas – Petaling Jaya, Sungai Buloh and Penang as our northern branch. Depending on the market requirements, a further expansion of the network will be considered.

What are the differences between Malaysia and European customers? What do they ask, what do they prefer, how is the bike viewed?

The Malaysian market can be described as extremely dynamic, fast and responsive. The customer here is very sensitive to innovations, exclusivity, the intrinsic value of the vehicle and also the perceived brand value. The customer is also very demanding, quality is a fundamental requirement, both in the product and in the service. Premium motorcycling, like that of a Ducati rider in Malaysia, is a thorough exercise in enjoyment, an avenue for one to escape the mundane routines of daily life.

Primary motorcycling usage are for trips out of town and we are noticing a strong increase of interest in track activities. The Malaysian customer buys a Ducati because it is a status symbol, which allows them to assert an avant-garde image and to enter a network of people with similar interests and social position.

Also the customers in Malaysia are racing fans and love the brands racing pedigree since Ducati takes part in both the MotoGP and the Superbike World Championships.

Ducati has been competing in the premier-class MotoGP category since 2003. The Company won the Constructors’ World Title in 2020 and was World Champion in the 2007 season, winning both Constructors’ and Riders’ Titles in the Superbike World Championship, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles, collecting more than 300 race victories. Ducati is the motorcycle manufacturer that has won the most titles since the beginning of the production-based Superbike series in 1988.

What courses and activities does Ducati organize in Malaysia?

Ducati Malaysia has a string of activities that engages not only the current crop of Ducati owners but also new prospects via three key areas. First, in line with the 2021 launch of the new Multistrada V4 family, Ducati Riding Experiences (DRE) are to be held throughout the year in educating riders on off-road riding and the vast capabilities of the new Multistrada V4. Following suit, Ducati Track Days are planned out as well to cater to the growing need for track day activities, enabling Ducati owners to unleash their Ducati motorcycles in full force. While thirdly on a more casual note, Ducati Red Weekends will have accompanying ride-along weekends starting from our flagship Petaling Jaya Showroom off to wherever the road leads for the intrepid owners and their bikes.

Which bikes sell the most in Malaysia / which Ducati model do customers like the best?

Confirming the preferences of the Malaysian customers towards top-of-the-range models, one of 2020’s best sellers was the newly launched Panigale V4 S. Malaysian customers were quick to adopt the new Panigale V4 S due to it’s amazing performance and specifications. With that being said, the Monster 821 and Hypermotard 950 rounds out the top three best sellers, also indicating a good mix of successful products for the Malaysian market.

What new initiatives do you envisage in 2021?

In 2021 we will expand the program of activities already carried out successfully last year but Malaysia is a country that constantly requires new formats, it is necessary to offer something out of the ordinary. With this in mind we will strengthen the digital experiences for our customers and enthusiasts, we will work to make the Ducati brand even more exclusive through prestigious collaborations and we will start up new projects in the world of touring, to support the arrival of products as extraordinary as the new Multistrada V4.

Later in October 2021, MotoGP will be making its triumphant return to our Sepang International Circuit after its absence from the 2020 MotoGP racing calendar. Alongside the spectacular racing, in support of the Ducati Lenovo Team, Ducati Malaysia will be gearing up in creating an extravagant Ducati MotoGP experience area like no other. Stay tuned for more!

  • Motosikal Ducati Panigale V4 2018 dijangka tiba di Malaysia seawal bulan Mac 2018.
  • Tempahan sudah mula dibuka bagi ketiga-tiga varian bermula dari Panigale V4 asas, Panigale V4 S hinggalah untuk motosikal edisi terhad, Panigale V4 Speciale.
  • Ducati Petaling Jaya turut menganjurkan acara Ducati Red Weekend pertamanya pada 13 dan 14 Januari 2018 di mana anda boleh mengetahui dengan lebih lanjut mengenai motosikal V4 ini atau pun mana-mana model lain yang sedang dalam promosi.


The 2018 Ducati Panigale V4 is expected to arrive on Malaysian shores as early as March 2018.

Bookings are already open for all three variants from the base Panigale V4, Panigale V4 S up to the limited edition Panigale V4 Speciale.

Ducati Petaling Jaya is also organising its first Ducati Red Weekend on 13 and 14 January 2018 where you can know more about the V4 or any other models on sale.

According to some news that has been travelling in the World Wide Web, folks are getting super excited on the arrival of the 2018 Ducati Panigale V4. Based on reliable sources, the Italian manufacturer’s first full production four-cylinder superbike is expected to arrive in Malaysia as early as March 2018. (more…)

  • Satu pos Facebook terkini oleh Ducati Pulau Pinang telah mengandaikan bahawa motosikal Ducati Panigale V4 2018 telah dibuka untuk tempahan.
  • Dengan harga runcit semasa beserta GST pada RM133,900 hingga RM359,900, anda kini boleh mula membuat tempahan untuk motosikal Panigale V4, V4 S, dan V4 Speciale.
  • Dijana oleh enjin 1,103cc, Desmosedici Stradale V4 90 darjah, evolusi terkini Panigale ini menghasilkan 212hp hingga 226hp.


A recent Facebook Post by Ducati Penang indicated that the 2018 Ducati Panigale V4 is now open for booking.

With a tentative retail price with GST of RM133,900 to RM359,900, you can now place your booking for the Panigale V4, V4 S, and the V4 Speciale.

Powered by  1,103cc Desmosedici Stradale 90° V4 engine, the latest Panigale evolution produces 212hp to 226hp.

A recent post by Ducati Penang has confirmed that the latest 2018 Ducati Panigale V4 which is set to launch sometime in the first half of next year has already begun accepting bookings for them. In the Facebook post, Ducati Penang has stated the tentative retail price with GST for all three Panigale V4 models. (more…)

Ducati Malaysia (Next Bike Sdn Bhd) this week opened its latest outlet, Ducati Penang. (more…)


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