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Moto Guzzi, the historic Italian motorcycle brand, has launched a new campaign for their latest model, the V100 Mandello, featuring Hollywood actor and avid motorcyclist, Ewan McGregor. 

  • The 60-second video explores the relationship between man and machine, with McGregor lending his voiceover to enhance the storytelling and using historic.
  • he video has a nostalgic feel, evoking the golden years of Hollywood, while still feeling contemporary and artistic.

The 60-second video, directed by Duncan Winecoff, tcdakes viewers on a journey through California, exploring the relationship between man and machine and the emotional history that shapes identity.

McGregor, who is known for his love of motorcycles and has an impressive collection himself, lends his voiceover to the campaign and even suggested using historic motorcycles from his personal collection to enhance the storytelling. 

The video showcases the V100 Mandello’s unique blend of modern technology and classic design, with McGregor describing it as “totally Moto Guzzi at heart.”

Shot entirely on 35mm film, the video has a nostalgic feel, evoking the golden years of Hollywood, while still feeling contemporary and artistic. The locations chosen, such as Eric Lloyd Wright’s brutalist house in Malibu, the Pacific Coast Highway, and the L.A. River, add to the sense of adventure and freedom that comes with riding a motorcycle.

The V100 Mandello represents the culmination of a century-long history of innovation and craftsmanship for Moto Guzzi, and the video highlights the deep connection between rider and machine. 

“Human beings build their identity in relation to objects and memories, which – in turn – make up their emotional baggage. Their emotional history is with them through their lives, and it helps them project themselves into the unknown, in constant balance between past and present,” says the campaign’s description.

In an effort to ensure road safety during the upcoming Hari Raya celebrations, PUSPAKOM has launched a voluntary vehicle inspection campaign from April 10 to April 20, 2023. 

  • The free inspection will run from April 10.
  • The initiative, which is aimed at all private vehicle owners and drivers, is being promoted with the hashtag #drivesafenoregrets.

PUSPAKOM is reminding the public, especially those traveling back to their hometowns during this festive season, to ensure that their vehicles are in top condition before starting their journey.

Vehicle owners who wish to take advantage of the free inspection, also known as Voluntary Vehicle Inspection (VVI), can walk in to any PUSPAKOM branch nationwide (except for the Shah Alam, Taman Bukit Maluri, and Pasir Gudang branches) between 8:00 am and 5:00 pm.

To further promote the campaign, PUSPAKOM is also organizing an easy competition for customers and deploying Mobile Inspection Units to offer free inspections at selected locations, including Wisma DRB-HICOM, MMU Cyberjaya (for staff only), Setia Alam Impian, and Lotus’s Ara Damansara.

According to PUSPAKOM CEO Mohammed Shukor Ismail, “The free vehicle inspection campaign in conjunction with the Hari Raya celebration aims to help vehicle owners identify the condition of their vehicles through computerized PUSPAKOM equipment. They can then use this information as a reference to perform proper maintenance.”

“We are offering VIP services to customers who undergo voluntary inspections, where they can walk in to PUSPAKOM without an appointment and enjoy priority service,” Shukor added.

PUSPAKOM sees the free vehicle inspection campaign as a corporate responsibility in raising public awareness about the importance of vehicle safety, particularly during festive seasons, said Shukor.

The voluntary vehicle inspection is focused on safety aspects such as brake, side slip, tire, suspension, emission, lights, upper and lower parts of the vehicle, dark mirrors, and more.

For more information on the Free Voluntary Vehicle Inspection campaign and how to win prizes, please visit www.puspakom.com.my or Facebook PUSPAKOM Sdn Bhd.

Boon Siew Honda rewards 46 winners in its annual User Card Lucky Draw contest.

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Up to 500 Main Grandstand tickets up for grabs for lucky customers in the peninsula-wide Shell Advance roadshow tour.

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Supercharged Kawasaki Ninja H2 grand prize up for grabs in special new KMMSB campaign.

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Win tickets to the 2016 Shell Malaysian MotoGP weekend with Shell Malaysia.

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GIVI Raya In Fiesta offers free GIVI box and case inspections ahead of Hari Raya holidays.

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Stand a chance to win yourself a brand new Vespa with Petronas in its latest Mesra Kad ‘Pump and Win’ campaign. (more…)

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Win an all-expenses paid biking roadtrip in the Shell Advance #Advance2Langkawi social media photo contest.

Shell Advance has initiated a new and exciting social media-based photo contest tailored specifically for Malaysian bikers called the Shell Advance #Advance2Langkawi contest. In this contest, entrants will stand a chance to win an all-expenses paid biking road trip of a lifetime for both themselves and one lucky friend.

The winner and the friend will get to ride their own bike with a free service including the change of lubricants to Shell Advance products and the change of the oil filter.

The destination is the exotic island of Langkawi with some stops along the way.

Accommodation is of course provided and fuel throughout the entire journey will be juiced by Shell. (more…)

Shell Advance has initiated a new and exciting social media-based photo contest tailored specifically for Malaysian bikers called the Shell Advance #Advance2Langkawi contest. In this contest, entrants will stand a chance to win an all-expenses paid biking road trip of a lifetime for both themselves and one lucky friend.

The winner and the friend will get to ride their own bike with a free service including the change of lubricants to Shell Advance products and the change of the oil filter.

The destination is the exotic island of Langkawi with some stops along the way.

Accommodation is of course provided and fuel throughout the entire journey will be juiced by Shell.

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To participate in the Shell Advance #Advance2Langkawi contest, all you need to do is submit the most creative photo of your most memorable biking moment onto your social media handles during the contest period – 23 October 2015 to 31 December 2015. Here are the steps:

  • Step 1:
    Snap of photo of your most memorable road trip moment.
  • Step 2:
    Post your photo on Facebook, Twitter or Instagram with a creative caption and tag it using the #Advance2Langkawi hashtag.
  • Step 3:
    Remember to set your photo post privacy to “public” so contest judges can view it easily.

(Terms and Conditions applicable)

SHELL CONTEST

With these simple and easy steps, you might just win yourself the grand prize of an all-expenses paid biking roadtrip to Langkawi for you and a friend. The contest will reward just five winners for the grand prize so hurry and get your postings up.

Contest terms and regulations can be viewed via this link. Further information about the Shell Advance #Advance2Langkawi campaign and its other products and services are available via Shell’s official Malaysian website.

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