Ducati Motor Holding celebrates yet another good year after closing off 2019 with a total of 53,183 bikes delivered to customers around the globe (which is a slight increase of 179 units from 2018) but what’s even more impressive is that 8,304 units of those sold are from the Ducati Panigale range, making it the world’s best-selling superbike!
That’s 15% out of their total deliveries and that was enough for the Panigale to obtain the title for the world’s best-selling superbike of 2019. 8,304 units also translate to a market share of 25% and that’s definitely something to shout about.
According to Claudio Domenicali, CEO of Ducati Motor Holding, “2019 was a tough but also rewarding year. We’re working to make Ducati the world’s most desirable motorcycle brand. The results we’re achieving, the development of the range and the market response all confirm we’re on the right track. On today’s global market, one in every four superbikes is now a Panigale.”
“The technical content we’ve transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What’s more, order books for the new Streetfighter V4 are bulging – more than 1,700 are already on order – and deliveries will begin in March 2020,” added Mr Domenicali.
The rest of the new Ducati line-up also had their fair share of success which can be seen below:
- Hypermotard 950 – 4,472 units
- Diavel 1260 – 3,129 units
- Multistrada series – 12,160 units