It was a tough financial year for some manufacturers last year, but Ducati managed to close the sales figures off on a positive note as they report a total sale of 53,183 units – a 1.4% increase compared to 2018 when they sold 53,004 bikes. A small growth is still a growth nonetheless, but manufacturers will need to hunker down for 2020 thanks to the COVID-19 pandemic.
Celebrating a turnover of € 716 million in 2019 (RM3.416 billion), Ducati shows significant signs of profit growth in operations as well as sales per bike figures. The most popular models? Unsurprisingly, two particular divisions which are always at the top: the Panigale and Multistrada families.
What’s even more amazing is that the Panigale range has been labelled the best-selling super sports bike in the world for the second year in a row with a market share of 25%. The Multistrada saw a record-breaking sale since 2003 when the 950 S and 1260 Enduro were launched. Malaysia is no exception as more and more Ducati models are seen regularly on roads, from the Monster to Hypermotard, even the Scrambler Ducati.
2020 looks to be a difficult year for everyone but the Italian manufacturer plans to kick things off with the 2020 Ducati Streetfighter V4 as well as the possible upcoming of the Streetfighter V2 and the Multistrada V4. Expect these bikes to make their official appearances at the end of the year at EICMA 2020 IF the show decides to go on when the COVID-19 pandemic dies down.