Benelli Achieved Record Sales In Italy – TRK 502 Emerged As Best-Selling Bike

Benelli has been landing some impressive sales figures over the recent years.

Back in 2020, the China-owned company marked an impressive sales performance with the Benelli TRK 502 crowned as the best-selling bike in Italy.

The TRK 502 is a good sized bike, though a little cramped for taller riders.

However, its 2021 sales figures smashed its 2020 record in 2021 with Italian publication, Moto.IT reported that Benelli registered a 57 per cent growth compared to 2020.

Not only that, the Benelli TRK 502 adventure motorcycle managed to hold on to its top spot as the best selling bike in the region, with over 6,543 units sold in 2021 alone.

Moreover, two other models, the Leoncino 500 and Benelli BN 125 made it to the top 15 best-selling bikes for 2021, marking another proud moment.

“We are very satisfied with the goals achieved in 2021, but we are convinced that these results are not a point of arrival but a stimulus to improve our performance, day after day.

“There are many Italian motorcyclists who have decided to trust us in recent years by purchasing our vehicles and now we are ready to offer them new and exciting models that will complete the range, such as Leoncino 125, Leoncino 800, Leoncino 800 Trail and TRK 800,” said Gianni Monini, Benelli Italy sales manager.

Looking at the numbers, Benelli currently holds a significant portion in the 300cc to 500cc segment in Italy, with a 40 per cent market share. This means that the company might make a strong impact in the bigger segment in the coming years once the TRK 800, Leoncino 800 and the big 1200 GT tourer make their way to Europe.

A passionate football fan and anything two-wheels. He likes to commute on his 150cc scooter on a daily basis and occasionally takes a long trip with his 750cc machine just to "tapau" his favourite "roti canai". With a journalism background, he likes to write as much as he rides.

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