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Boon Siew Honda wants to be the top brand in Malaysia in 2019.
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BSH sold nearly 156,000 motorcycles in 2018.
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As such, they hold 30% market share.
Boon Siew Honda (BSH) aims to put the Honda brand in top position in 2019.
BSH is confident in achieving this goal by setting the benchmark in each motorcycle segment through their range of models and brand positioning.
BSH Managing Director and Chief Executive Officer Keiichi Yasuda said that their confidence was boosted by the company’s performance in 2018. The official Honda motorcycle distributor in Malaysia sold almost 156,000 units last year. It marks an outstanding 28.7% gain from the 121,000 units sold in 2017.