Samsung Electronics Co., Ltd is offering drivers a new group-breaking solution to have their car connected to the internet, and have the car engage with its owners.
Called the Samsung Connect Auto, the new device plugs directly into the OBD II port underneath the steering wheel.
Once installed, the device uses real time updates, and alerts users to help improve driving behaviour, including increased fuel efficiency. The device also offers wi-fi connection to keep all passengers online while on the move.
The wi-fi connection and the overall system is kept secure with Samsung KNOX – the Korean company’s home-grown, market-leading, defense-grade mobile security platform.
The Samsung Connect Auto offers the mass market an affordable connected car solution that places safety and security first while enriching in-car and out-of-car experience. Leading car makers like Porsche, Mercedes, Audi, BMW all offer a connected car experience, but the mid and lower segment have yet to offer such an experience to its drivers.
There is also no news on whether the system will work with motorcycles.
Samsung Connect Auto will initially be available in the US with Malaysia being in the pipeline for a later introduction.
How does it work?
Security is provided by KNOX security while interoperability is made possible by the Tizen OS. KNOX provides hardware and software security, including the applications. Prioritising security is what differentiates the Samsung Connect Auto from competitor products.
Software developers and auto engineers can further leverage on Tizen with Samsung’s Software Development Kit (SDK) to further evolve additional services. For example, drivers can leverage on a virtual mechanic that intelligently checks your car status from the on-board diagnostic port to recommend maintenance and repair services offered by a specialised network. This should enable quick notification of performance, and help reduce repair cost.
In the US, drivers can leverage on the ‘Usage-Based Insurance’ (UBI) feature by opting to share their vehicle data to receive valuable insurance offerings for safe and economical drivers.
For companies whose staff are constantly on the road with company cars, the system is able to log journeys and automatically generate an email report to help track expenses while travelling for work.
In an event of an accident, the device is able to notify the driver’s contacts and accident concierge services are provided. A ‘Find My Car’ app also helps locate your car in real-time using LTE and GPS.
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