A vehicle can be much more desirable when it is featured in a popular culture such as a movie or a TV series. Take for example the Chevrolet Camaro that is featured in the Transformers movie. It has make the car memorable and desirable. It could the same to any motorcycle featured in any movie or TV series too.

I have ‘accidently’ watched a Korean TV series, King of Drama, and suddenly stuck to the seat when I got to see the beautiful bike of the BMW make. I keep watching the bike to find what model the bike is and found out that it is BMW F 800 R. The headlight is unmistakenly BMW that shows one big right headlight and one small left headlight. This particular model from 2011 is ‘pure’ in terms of the design direction where it is still conventionally BMW.  (more…)

Power, emotion, sheer adrenalin. BMW Motorrad and the blockbuster action movie series Dhoom have one thing in common: a passion for fast and powerful bikes. In Dhoom:3 – the third instalment of the Bollywood blockbuster due for international release on 20 December – BMW Motorrad and Yash Raj Films unveil their debut collaboration in the form of an exclusive motorcycle partnership. The upshot is edge-of-the-seat footage depicting breakneck biking stunts with the high-performance BMW S 1000 RR and BMW K 1300 R models. While these promise serious goosebumps, the action-packed overtaking and evasive manoeuvres along with daring leaps and high-speed rides demonstrate the lightness of touch with which extreme power can be harnessed.

For 90 years now, BMW Motorrad has been a byword for style-setting innovations, outstanding engineering skills and a distinctive design that is consistently targeted at the emotional dimension of biking. “For BMW Motorrad, the focus is always on the rider’s experience. That is why we are incredibly proud to be making our debut not just in an Indian film venture but in the biggest Bollywood blockbuster of the year – and with our BMW bikes playing such a high-profile role,” says Alexander Baraka, Head of Events, Exhibitions and Motorsport Marketing. “This is a project predestined for high-speed chases on the big screen.”

Acceleration even at standstill: the BMW K 1300 R.
As one of the most powerful models in its segment, the flamboyant high-performance BMW K 1300 R roadster meets the most exacting demands in terms of riding dynamics. Its muscular front end and slim, sporty rear hold out a promise that is fulfilled the moment you set off on this naked bike: the BMW K 1300 R launches into a rocket start while also boasting safe and stable roadholding through corners.

Superbike without compromise: the BMW S 1000 RR.
Ease of handling coupled with extreme ride stability, supreme engine performance allied to perfect everyday utility: thanks to its sporting DNA, the BMW S 1000 RR turns the road into a race track. With its aluminium frame, radical braking system and dynamic tail-up, nose-down design, this bike exemplifies undiluted racing power.

About Dhoom:3.
Dhoom:3, the third instalment of the eponymous Bollywood action movie series, will hit cinemas around the world on 20 December 2013. A string of sensational chases sees cop Jai Dixit (Abhishek Bachchan) and his partner Ali (Uday Chopra) astride the BMW S 1000 RR superbike in hot pursuit of the slippery clown thief, Sahir played by none other than Bollywood megastar Aamir Khan, who sets the screen alight with spectacular stunts on the BMW K 1300 R. Filming took place in Chicago and Mumbai.

Boon Siew Honda Sdn Bhd raised the bar in the medium capacity scooter segment with introduction of the ultra modern NSS300 – a sleekly styled, easy ride daily commuter that blends agile performance with excellent comfort and value.

Since the NSS300 made its world debut 13 years ago, it has evolved to exceed riders’ expectations about what a scooter can be. Veteran riders looking for a practical but sporty ride and younger riders who want to upgrade from a 150cc machine will find the NSS300 a refreshing choice that delivers in every aspect.   (more…)

The BMW K 1600 GTL Exclusive takes two-wheeled travel to a whole new level thanks to a 118 kW (160 hp) in-line six-cylinder engine that melds superlative power with exemplary refinement, as well as boasting superb standards of equipment and comfort.

Spearheading the BMW Motorrad tourer range, the “Exclusive” model already lays claim to a class-beating specification as standard, including central locking with anti-theft alarm system and ESA II electronic suspension adjustment for an optimum spring/damper setup regardless of load. The Dynamic Traction Control (DTC) boosts safety when accelerating, while the innovative new Hill Start Control feature takes all the hard work out of pulling away uphill, even when carrying a passenger and luggage. Needless to say, the K 1600 GTL Exclusive also comes equipped with BMW Motorrad ABS as standard, like all BMW motorcycles.

The film antenna for the radio that is embedded in the topcase lid is a world first and ensures the best possible reception quality while also enhancing the bike’s appearance. Long-distance travel comfort for the pillion passenger is taken to greater heights by a new seat, the heated backrest and comfortable armrests. Also to be found on the list of standard equipment are LED auxiliary headlights, adaptive xenon headlight, Tyre Pressure Monitor, additional brake light, engine protection bar, floor lighting, as well as LED daytime running light and, for the first time on a BMW motorcycle, Keyless Ride.

The styling of the “Exclusive” model likewise spells pure luxury – from the fuel tank’s aluminium moulding through the fully chromed exhaust system to the new-look instrumentation.   (more…)