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CFMoto Will Build Yamahas But Only For The Chinese Market

Yamaha’s European President has sought to clarify the recent collaborative venture between Yamaha and CFMoto, emphasizing that any motorcycles resulting from this partnership will be exclusively intended for the domestic Chinese market.

In September 2023, Yamaha had announced a strategic manufacturing joint venture with CFMoto in China. This announcement sparked speculation that some Yamaha models intended for the European market might be produced by CFMoto, given the latter’s existing collaboration with Austrian brand KTM. Notably, CFMoto is responsible for manufacturing KTM’s 790 Adventure and Duke parallel twins in China.

To dispel any misconceptions, Yamaha Japan issued a statement explicitly outlining that the collaboration was focused solely on industrial cooperation for manufacturing vehicles in China, catering specifically to the Chinese market.

Seeking additional clarification, Motorcycle News (MCN) engaged in a conversation with Yamaha Europe’s President, Eric de Seynes (above). According to Seynes, the joint venture with CFMoto is designed to support the immense Chinese market by producing specific Yamaha models.

Seynes addressed comparisons with CFMoto’s collaboration with KTM, highlighting the distinct nature of Yamaha’s partnership. He emphasized that the arrangement with CFMoto is not comparable to the level of integration observed in the CFMoto-KTM collaboration.

Seynes characterized the deal as opportunistic, driven by the desire to effectively serve the growing Chinese market. Furthermore, he underscored the differences in scale, organizational structure, and communication practices between CFMoto and Yamaha, asserting that the collaboration is not intended as a challenge to KTM’s position in the market.

In essence, Yamaha’s collaboration with CFMoto is portrayed as a strategic move tailored to address the unique demands of the Chinese market, with a clear distinction drawn between this partnership and CFMoto’s collaboration with KTM.

Co-founder of Bikes Republic and a motoring journalist by night. He is a self described enthusiasts with a passion for speed but instead rides a Harley and a J300. A man of contradictions, he is just as passionate about time off in the quiets as he is about trail braking into turn one at Sepang Circuit on two or four wheels.

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