Hero MotoCorp buys stake in EBR

India’s largest bikes maker Hero MotoCorp (HMC) has reportedly purchased a 49.2% stake in the American firm, Erik Buell Racing (EBR).

The Indian company reportedly paid US$25 million in the deal which sources report involves a technical development partnership, as well as the continuation of sponsoring the American company’s AMA Pro Road Racing team.


In a statement given to a business publication, Hero MotoCorp CEO Pawan Munjal states, “The equity partnership with EBR is reflective of our long-term vision of transforming Hero MotoCorp to a truly global two-wheeler major with footprints spread across continents, offering a wide range of technologically-advanced two-wheelers.”

With the purchased stakes, HMC has secured two board of directors seats at EBR. Indian media also reported that HMC have already paid US$15 million up front and intends to invest another US$10 million over a course of  nine months. The investment is aimed directly at growing HMC’s R&D efforts to help fill the void left behind from the split up between HMC and Honda. aims to bring you the latest motorcycle news reviews videos and entertainment for everything related to motorcycles from around the world.

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