
Munich / Chennai, India. As part of its strategic reorientation, BMW Motorrad will be entering the segment below 500 cubic centimetres. BMW Motorrad and the TVS Motor Company have signed a long-term cooperation agreement for this purpose. This was announced at a press conference today in Chennai, India.
The aim of the cooperation is to join forces to develop and produce motorcycles in the segment below 500 cubic centimetres.
The various stages through to the finished serial production motorcycle will be planned by both partners but implemented with different focus areas on each side leveraging the strengths of both companies. The cooperation agreement involves the two companies each offering their own vehicle derivatives, which will be sold through their own distribution channels in India and across the globe.
Both contractual partners commented on the future cooperative venture at the press conference. Stephan Schaller, President BMW Motorrad: (more…)