BMW And TVS Motors Extend Partnership, New Models On The Way

BMW Motorrad and TVS Motors has officially extend their existing partnership to develop and manufacture new models including an EV.

This was confirmed by Dr Markus Schramm, head of BMW Motorrad.

“In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles.” he said.


The German and Indian firm penned a deal back in 2013 and the partnership proven fruitful thanks to the introduction of the entry-level G 310 series in 2018.

The G 310 series was instantly a hit alongside TVS’s own TVS Apache 310 RR, as more than 100,000 units were sold globally.

Meanwhile, the new agreement will not only expand the collaboration but BMW and TVS will showcase revamped technology within the next 24 months including a new range of electric-powered motorcycles.

“In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction.

“These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform.  The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility.

“Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies,” said Sudarshan Venu, Joint Managing Director TVS Motor Company.

TVS itself is expanding rapidly, a part from the success with BMW Motorrad, the Indian firm also became the new owner of Norton Motorcycles in February 2020.

Under the new guidance, Norton recently unveiled the V4 SCR prototype, which is set to enter production soon and marked a revival of the iconic British brand.

A passionate football fan and anything two-wheels. He likes to commute on his 150cc scooter on a daily basis and occasionally takes a long trip with his 750cc machine just to "tapau" his favourite "roti canai". With a journalism background, he likes to write as much as he rides.

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