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Royal Enfield Continental 650 GT

Royal Enfield has taken the world by storm since the company launched the Interceptor 650 and Continental GT 650.

Thus, it’s not a surprise when Royal Enfield has been crown as the top-selling motorcycle brand in terms of sales in New Zealand with the help of local distributor, Urban Moto Imports.

The India-based manufacturer now tops the 250cc to 1,000cc segment in the Land Down under, knocking off other motorcycle giants.

According to Vimal Sumbly, Asia Pacific (APAC) Head of Business of Royal Enfield, the brand has received tremendous support since its entry.

“We are delighted that we have become the number one mid-size motorcycling brand in New Zealand. Royal Enfield has intently focused on growing and leading the middleweight segment market globally and becoming a genuinely global motorcycling brand.

“We have consistently grown our network, reach, product, apparel, GMA range and offerings to appeal to the customers. In fact, since our entry in Australia and New Zealand, we have received great feedback and love from motorcycle enthusiasts.”

Royal Enfield currently offers a wide range of models including the Himalayan, Meteor 350 and the two 650s.

The brand also rumoured to introduced a bigger Himalayan, by using the same 650cc parallel-twin powerplant.

  • Royal Enfield akan membuka kilang pemasangan di Thailand pada bulan Jun 2019.
  • Kilang ini bagi memenuhi permintaan pasaran motosikal di Thailand.
  • Untuk Thailand sahaja, RE telah menerima lebih daripada 700 buah tempahan bagi model Intercepter 650 dan Continental 650 GT yang baharu.

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  • Royal Enfield are opening a CKD plant in Thailand in June 2019.

  • They plan to supply the Thai market directly.

  • RE received more than 700 orders for the new Interceptor 650 and Continental 650 GT in the country alone.

Royal Enfield announced that they will open a CKD plant in Thailand in June this year.

The plan means the brand has somewhat come full circle since Thailand was one of the first Southeast Asian market that they penetrated. The Kingdom was also amongst the first global market to receive the Interceptor 650 and Continental 650 GT.

Royal Enfield (RE) claimed that they haves received over 700 bookings in the country itself for the two models since their launch last year. 100 have been delivered to date.

The manufacturer hopes to further expand their reach and support in the country. Besides the factory, they are also aiming to set up 15 dealerships and 25 service centres by March 2020. There will be more dealerships in Bangkok, Greater Bangkok, Phuket, Pattaya and Chiang Mai. Not bad considering that they started with just one dealership in Bangkok just not long ago.

The Royal Enfield Interceptor 650 won the “Best Modern Classic Middleweight” award at the Thailand Bike of the Year 2019 awards ceremony.

However, RE did not mention if they plan to export the bikes produced in Thailand to other Southeast Asian countries.

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