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Shell Lubricants Now Available Through 11street.my

  • Own a car too? Shell Malaysia and 11street have made it even more convenient to service it.

  • Shell Malaysia and 11street.my have collaborated to offer you the opportunity to purchase your service package online from home or office.

  • A Spend & Win! Contest is also announced and runs from 16th to 29th April 2018.

Kuala Lumpur, 16th April 2018 – Attention bikers who also own cars! Having a hard time obtaining Shell lubricants for your car? Not sure where to service? Couldn’t get the right day and time to get it service? You can now purchase Shell car lubricants and service packages online at your own convenience via www.11street.my/promotion-page/shell-official-store.

Screenshot of the Shell Malaysia Official Online Store on 11street

As a result of Shell Malaysia’s collaboration with the 11street.my online shopping platform, the former has just launched the Shell Malaysia Official Online Store. Besides of being able to purchase genuine Shell lubricants, you will also be able to purchase oil change packages inclusive of their choice of Shell Helix oil, oil filter and labour charges online.

The packages are in the form of e-vouchers. You can then call ahead to schedule an appointment at your preferred workshop (select from a list of more than 45 Shell Helix branded workshops) and redeem the e-vouchers for a Shell Helix oil change service through the 11street mobile app.

To celebrate the collaboration, Shell Malaysia and 11street have also launched the Spend & Win! special contest, from 16th to 29th April 2018. You stand the chance to win RM500 shopping credit with the purchase of Shell Helix Ultra with PurePlus Technology, Shell Helix High Mileage or Shell Helix HX7 engine oil.

Shell Helix Ultra with PurePlus Technology

It is all about using the best lubricant for your car while enjoying the convenience of online shopping.

“Shell Helix is all about enabling drivers to overcome daily challenges and keep their passion for driving alive. Working with 11street, one of the largest and more innovative online marketplace brands in Malaysia, we are able to inspire them to ‘drive on’ by offering unprecedented convenience when it comes to maintaining their cars,” said May Tan, Shell Lubricants Marketing General Manager.

Shell Lubricants Marketing General Manager May Tan and 11street Merchandising VP Bruce Lim

“This marks a truly exciting time for Malaysians, as Shell Malaysia is working with us to change how we access car maintenance services. 11street offers Malaysian shoppers convenience and ease in purchasing genuine Shell Helix oil change services of the highest quality at Shell Helix branded workshops. This partnership with Shell Malaysia will enable consumers to spend less time waiting to service their cars, and instead allow them to schedule appointments with ease at their own convenience,” said Bruce Lim, Vice President of Merchandising, 11street.

Shell Helix High Mileage

Apart from purchasing engine oil and service packages, you may also to register for the Shell Advantage and Rewards (SHARE) loyalty programme.  A simple online registration at www.shell.com.my/share opens the doors to a world of rewards with SHARE.  These include a generous buy-3-free-1 offer for purchases of Shell Helix Ultra, oil change reminders and seasonal promotions.

Shell Helix HX7

Those with cars below eight years old and 150,000km on the odometer also qualify for the free Shell Helix Engine Warranty (SHEW) when they service their cars with Shell Helix Ultra, Shell Helix High Mileage or HX7.

Shell Advance Ultra with PurePlus 3000km Test & Review

  • Shell Advance Ultra with PurePlus Technology is a fully-synthetic motor oil

  • The lubricant is formulated to last up to 12,000 kilometres

  • Engine is now smoother, faster-revving and has gained extra RPMs

We’ve covered Shell Advance Ultra with Pureplus’ origins in a previous article (click here to read more). I’ve been using this lubricant in my 2011 Kawasaki ER-6f since May of this year.

There were two grades to choose from at that particular time: 10W-40 and 10W-50. The former grade is recommended by Kawasaki as the primary choice, while the second is recommended by the manufacturer for countries with high ambient temperatures.

While the second grade would’ve been perfect, I decided to go ahead with the 10W-40 choice just to test how it would fare, since it’s the primary choice.

During the pour, the oil was a very clear, almost golden yellow. That’s due to the PurePlus Technology. Shell’s PurePlus Technology results from Shell’s gas-to-liquid crystal-clear base oil which is virtually free from impurities such as sulfur, mercaptans, mecury, nitrogen, aromatics (click here to read more).

The real difference, of course, was what happened when the engine was started and running. The Shell Advance Ultra’s effect was immediate. The ER-6 range is well-known for its loud ticking sound emanating from the cylinder head, but with the Shell lubricant, the sound was reduced significantly at idle. The sound totally disappeared when the helmet went on and riding.

Engine response was quick, even when the oil was new. (A new oil is still more viscous or “thicker,” compared to older oil.) More importantly, the engine didn’t feel stressed when accelerating hard through the gears and had no qualms about holding high RPMs for extended periods.

Additionally, there’s a 300 RPM drop when cruising at all speeds. Lower revs equate to lower fuel consumption.

The oil has since covered 3000km. I’ll be honest here: The biggest complaint heard in the market about most, if not all oils, is their inability to hold its grade and performance throughout its lifespan. Most bikers change their oils every 5000km, regardless if they used fully-synthetic or semi-synthetic lubricants. In their opinion, lubricants would experience a performance drop by the time it hits the 2500km to 3000km mark.

Now, I’ve used almost every oil available in the market, even some that aren’t; and I can happily report that the Shell Advance Ultra with PurePlus has not a dropped in its performance thus far. The ticking in my bike’s valvetrain is still soft, the engine still revs willingly, and the 300 RPM reduction is still present. That has made riding a hoot especially in the city as overtaking is easy – a quick blast of the throttle is all that’s needed.

Of course, the oil has changed colour, but extracting some of it out of the engine revealed that it is still reddish brown instead of being totally black or worse, grayish black. I’m positive that should be credited to the PurePlus technology, since it started out free from impurities (click here for more info).

Shell has iterated that the Advance Ultra with PurePlus technology is formulated to be long-lasting. Because of that, its official service life is at 12000km for Ducatis. While different engines “use” their lubricants differently, if so, it means the oil in my engine has covered only at 25% of its lifespan.

A further report at 6000km is forthcoming from our test and I shall push it to the 12000km cycle. But at this moment, the Shell Advance Ultra with PurePlus has already surpassed my expectations.

Shell Advance Ultra with PurePlus Technology Explained

  • Shell Advance Ultra with PurePlus Technology line of fully synthetic lubricants was launched in 2014.

  • What is PurePlus Technology?

  • What is Gas-to-Liquids (GTL) processing?

Shell’s Advance Ultra with PurePlus Technology signifies a new breed of lubricants. But although lubricants may be slippery as they need to be, but it’s always a sticky subject amongst discerning motorcyclists. Truth is, there exists misconceptions, myths, half-truths and truths surrounding the subject of lubricants. We hope to put things right with this series of articles on the subject of lubricants.

Shell launched their new line of fully synthetic lubricants called Shell Advance Ultra with PurePlus Technology in 2014. What makes the new range interesting is the groundbreaking PurePlus technology. (Click here for our coverage of the launch and preview.)

The term “PurePlus” is derived crystal-clear base oil that’s more than 99% free from impurities, resulting from the process which created it.

See the TVC below.

Traditionally, a base oil is the resulting product of refining or synthesising crude oil or other hydrocarbon sources. The lubricant producer then adds their additive package to yield the desired properties of the end-product. But while the additives play the biggest role in determining the level of protection and longevity of a lubricant, the base oil plays a big role too.

How crude oil look like

Shell’s PurePlus base oil is derived from natural gas (the cleanest burning fossil fuel), through a process called gas-to-liquids (GTL). The GTL process produces a base oil that is closer to the end-product, without requiring to be refined further.

The first step in a GTL process is to convert the natural gas into syngas (synthetic gas). The syngas is then processed to remove harmful impurities such as sulfur, mercaptans, mecury, nitrogen, aromatics, resulting in a base oil that’s crystal clear and feels like wax at room temperature.

See the video below for Shell’s GTL process.

Having impurities in the base oil is undesirable as it may contribute to the oil breaking down quickly and even to engine wear and tear if taken past its oil change period. See how oils decades ago turn into sludge that gunks up the engine? Also, in the case of the oil being burned in the combustion chamber due to leaky piston rings or/and valve seal, the emission doesn’t harm the environment as much.

Check out this video below. Although it’s for the Helix Ultra, it’s also the result of Shell’s PurePlus Technology.

In other words, the base oil and additive package play important roles in ensuring a lubricant that fully protects your engine. A weak link on either side is a compromise.

Anyway, Shell then combines their proprietary Active Cleansing additives to the base oil to produce a clean, 100% fully-synthetic lubricant. These additives protect the engine by cleaning the engine of dirt, corrosion, sludge and byproducts of the combustion process such as carbon, water, sulfur from the fuel (which becomes sulfuric acid), among many others.

These are all important, even critical, aspects of motorcycle engine protection. Motorcycle engines have smaller capacities compared to the cars, but produce much higher power output. Consequently, motorcycle engines produce higher heat and forces.

An engine full of sludge

Shell’s aim for the Shell Advance Ultra with PurePlus Technology is to help maintain longer engine peak power through enhanced oil viscosity, maintaining oil performance not only in extreme temperatures but also in low temperatures. Oil needs to flow quickly during and immediately after start-up.

As for durability, Shell Advance Ultra with PurePlus Technology is claimed to last twice as long as other oils.

The GTL process has been in constant development for more than 40 years at the Shell Technology Center in Amsterdam, The Netherlands. Shell built a pilot plant in Amsterdam in 1983 to study the feasibility of the GTL process further, before opening the first GTL plant in Bintulu, Sarawak in 1993. The Bintulu plant produces 14,700 barrels per day. 2011 saw the opening of the massive Pearl GTL plant in Qatar, which produces 140,000 barrels per day.

Shell Pearl GTL Plant in Qatar

Stay tuned for our review of the Shell Advance Ultra with PurePlus Technology soon!

Shell Advance Ultra limited edition packs launched

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Shell Advance has launched its flagship product limited edition packs of its flagship product – the Shell Advance Ultra with PurePlus Technology, in conjunction with the upcoming 2015 Shell Malaysia Motorcycle Grand Prix.

According to Shell, the limited edition packs will come in different collectible designs. While the Shell Advance Ultra 10W-40 will feature Malaysian Shell Advance Asia Talent Cup riders and Malaysian Moto3 rider Zulfahmi Khairuddin, the 15W-50 will feature the Ducati Corse MotoGP team. Both fully synthetic motorcycle engine oils retail at RM68.30 for a one-litre pack.

MotoGP2015_ShellAdv_003

“Shell Advance Ultra with PurePlus Technology is the only motorcycle engine oil in the market that is made from natural gas.  It is a result of our long involvement in motorsport that has enabled us to transfer cutting-edge lubrication technology developed for race tracks to products for everyday use on the road,” said Shell Malaysia Trading Sdn Bhd managing director Tuan Haji Azman bin Ismail.

On another note, Shell has also renewed its title sponsorship of the Malaysia Motorcycle Grand Prix, having reached an agreement with Dorna Sports, the MotoGP rights holder, to support the FIM MotoGP World Championship and the Sepang International Circuit’s hosting of the Malaysia Motorcycle Grand Prix for the 2015 and 2016 championship seasons.

MotoGP2015_ShellAdv_007

In 2014, Shell Advance also signed a three-year deal to become the title sponsor of the Asia Talent Cup. Tuan Haji Azman also expressed delight with the opportunity for Shell Advance to be involved in the development of young riding talents from Asia through SAATC.

  • 16/04/2018
  • Archive, English
  • Wahid Ooi

Shell Lubricants Now Available Through 11street.my

  • 28/09/2017
  • Archive, English
  • Wahid Ooi

Shell Advance Ultra with PurePlus 3000km Test & Review

  • 21/09/2017
  • Archive, English
  • Wahid Ooi

Shell Advance Ultra with PurePlus Technology Explained

  • 02/09/2015
  • Archive, English
  • Admin

Shell Advance Ultra limited edition packs launched

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