The new year has arrived and bookings for the 2020 Jawa Perak is now open for those where the brand is available. The motorcycle brand from India owned by Mahinda & Mahindra is set for a mega return in the motorcycle market with their latest entry-level Bobber. Will it be a success? Judging by the looks alone, most probably. (more…)
Indian automotive conglomerate Mahindra & Mahindra CEO Anand Mahindra recently called his company’s motorcycle business a “product failure.”
“We knew our dream well and we had the right things, but how to win is where we went wrong. We should have never gone to the commuter bike side.”
While it isn’t shocking about the revelation, such a public outburst by a company’s CEO was certainly so.
But wait, Mahindra makes motorcycles, too? Yes, they do, however under a subsidiary called Classic Legends. And Classic Legends has since bought the Jawa, Yezdi and BSA classic brands.
The company had relaunched the Jawa brand late last year, but many customers have yet to receive their bikes. The manufacturer tried to talk its way out by quoting the “cult desirability” of the brand. What’s that got to do with the long wait times, we wonder.
Analysts are calling out Mahindra for their lack of direction and seem to be throwing out ideas helter-skelter in the hopes they at the public will buy into. But when they do bite, like in the case of Jawa, the company balks in producing the bikes.
Anand even boasted about the bikes being sold out until September 2019.
If that’s not enough, nothing has been done so far for the iconic BSA brand since its purchase in 2017(!).
Is it surprising then to see that Mahindra sold only 4,004 bikes in the entire FY19?
Harley-Davidson melihat pasaran India – pasaran motosikal terbesar dunia – sebagai kunci utama dalam kembali mengukuhkan masa depan jenama mereka.
Mengikut perancangan, pasaran India bakal menjadi saksi kepada percubaan Harley-Davidson dalam menghasilkan motosikal berenjin kecil sekaligus menyuntik penjualan yang lebih positif.
Bagaimanapun, Harley-Davidson berdepan tugas sukar kerana 90 peratus pasaran 250 hingga 500cc didominasi jenama Royal Enfield yang telah menjual 820,000 motosikal pada 2018. Harley memerlukan sekurang-kurangnya tiga tahun untuk mencapai angka tersebut.
Lebih memburukkan keadaan, gergasi automotif India, Mahindra & Mahindra mahu menhidupkan kembali jenama Jawa, yang sebelum ini diperkenalkan selepas Perang Dunia 2 namun menutup operasi pada 1998 susulan masalah kewangan.
Anak syarikat, Mahindar Classic Legends – yang telah pun menandatangani perjanjian dengan Jawa Moto – akan memperkenalkan tiga jentera baharu tahun depan, Jawa, Jawa Forty Two dan Perak.
Motosikal Jawa akan dilengkapi enjin 300cc sementara Perak 334cc.
Ekoran menguasai lebih 90 pasaran motosikal di India, motosikal Jawa tidak akan memberi kesan kepada penjualan Royal Enfield namun sebaliknya bagi Harley-Davidson yang akan berdepan kesukaran apabila terpaksa bersaing dengan kedua-dua jenama ini.
Tahun lalu, sejumlah 12.6 bilion motosikal dijual dengan majoriti penjualan tersebut melibatkan motosikal dengan enjin kecil namun bagi enjin saiz pertengahan, leih 883,000 unit dijual – kenaikan 25 peratus berbanding 2017.
(SUMBER: The Motley Fool)
© Copyright – BikesRepublic.com 2023 Trademarks belong to their respective owners. All rights reserved
