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J.Juan

Brembo membuka kilang di Thailand. Penyedia brek Itali yang terkemuka itu antara jenama automotif dengan fasiliti di negara tersebut.

Pelaburan Brembo dikatakan bernilai €40 juta (RM 205,148,217.88) dengan tujuan membekalkan pasaran Asia Tenggara. Seperti pengeluar lain, kemudahan itu terletak di Rayong, ke timur Pattaya. Ia akan memberikan tumpuan kepada pembekalan sistem brek untuk pengeluar motosikal di Thailand. Mereka akan menggaji kira-kira 150 orang dan operasi dijangka bermula pada suku pertama 2025.

Langkah itu dilihat sebagai satu tindakan yang bijak, memandangkan jumlah motosikal yang ramai di rantau ini yang terdiri daripada seperti Thailand, Vietnam, Kemboja, Indonesia, Filipina, dan Malaysia. Namun Brembo tidak berkata samada mereka akan membekalkan produk dari kilang ini ke rantau Asia yang lebih luas seperti India, China dan Jepun.

Produk Brembo dianggap yang terbaik dalam industri dan digunakan hampir secara eksklusif oleh motosikal premium. Tetapi pengambilalihan J. Juan oleh Brembo dan penghasilan jenama ByBre membuka jalan ke pasaran yang lebih luas.

Seperti yang dinyatakan sebelum ini, Brembo menyertai senarai pengeluar kenderaan dan pembekal komponen yang mempunyai kemudahan di Thailand. Jenama motosikal seperti BMW, Ducati, Kawasaki, Triumph mempunyai kilang di Thailand yang memenuhi keperluan Asia dan dalam beberapa kes, pasaran global. Tambah lagi, hampir mana-mana jenama kereta popular mempunyai kemudahan pengeluaran di negara itu. Perkara yang sama boleh dikatakan untuk pengeluar komponen seperti Bridgestone dan Michelin.

Jadi, persoalannya ialah: Adakah peralatan Brembo akan menjadi lebih murah selepas 2025?

 

Brembo opens a factory in Thailand. The preeminent Italian braking provider is the latest in the host of  automotive brands to set up their production facilities in the kingdom.

Brembo’s investment is said to be worth €40 million (RM 205,148,217.88) with the aim of supplying to the Southeast Asian market. As with other manufacturers, the facility is sited in Rayong, just east of Pattaya. It will focus on braking systems for manufacturers in Thailand. They will employ approximately 150 people with operations expected to being in the first quarter of 2025.

The move is seen as a wise one, given the hotbed of motorcycle usage in the region, consisting of motorcycle-centric countries such as Thailand, Vietnam, Cambodia, Indonesia, Philippines, and Malaysia. It remains to be seen if Brembo will supply the products from this factory to the wider Asian region such as India, China and Japan.

Brembo’s products are considered the best in the industry and used almost exclusively by premium motorcycles. But Brembo’s acquisition of J. Juan and producing the ByBre brand opens up to a wider market.

As mentioned earlier, Brembo joins a long list of both manufacturers and component suppliers with facilities in Thailand. Motorcycle brands like BMW, Ducati, Kawasaki, Triumph have factories in Thailand that cater to the Asian and in some cases, the global market. On the other hand, virtually any popular car brand has production facilities in that country. The same can be said for component manufacturers such as Bridgestone and Michelin.

So, the question is: Will Brembo parts will be less expensive after 2025?

 

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Brembo has expanded its brand family after announcing the acquisition of J.Juan.

The Italian company has signed an agreement to acquire a 100 per cent stake in J.Juan Group.

J.Juan Group specialises in developing a motorcycle braking system and currently runs two factories located in Spain and China.

For those who are not aware of J.Juan, the company is responsible is supplying the brake system for Benelli and Zero Motorcycle.

It is understood that the acquisition of J.Juan for EUR70 million (RM347mil)  allows Brembo to access the Spanish company research and development and manufacturing capabilities in the two countries.

Brembo currently owns ByBre, Marchesini and SBS Friction.

“We are proud to welcome J.Juan in the Brembo Group.

“This transaction is in line with our global strategy and follows the recent acquisition of SBS Friction in Denmark.

“We continue to invest with the aim of strengthening our motorbike core business. The addition of J.Juan is a great opportunity for us, as it reinforces our positioning as a company increasingly oriented to offering comprehensive, integrated and high-quality solutions to our customers,” said Brembo Chairman Alberto Bombassei.

Despite dominating the performance market, Brembo still facing a big challenge from Nissin and Beringer.

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