All-new model signals Malaguti marque’s full re-establishment as independent manufacturer.

EICMA announced Honda Motor Company would participate in this year EICMA 2021, taking place on November 23-28.

The Japanese marque decision to attend this year exhibition seems like a positive outlook for other manufacturers to follow suit. However, BMW Motorrad has already announced pulling the plug on all motorcycle show due to the current pandemic.

Nonetheless, due to the rapid rise of Covid-19 vaccination rates, there is a reason to be cautiously optimistic.

Since November is 8-months away, other manufacturers can still make a U-turn if they ever decided to participate the event.

“It is a concrete and conscious approach to protect the value of the event, the public and the whole sector of reference involved, with the structure of EICMA S.p.A. and the manufacturers committed to facing up to the complexity of the organization of the event in a context in continuous development.

“The path towards EICMA 2021 is distinguished by a reasonable expectation and a more flexible vision compared to the past. Sharing this new orientation therefore implies a surplus of compactness by all the players involved and the positive confirmation of Honda, together with the other significant names which have already assured their presence, go in exactly this direction. We hope that we can soon communicate other confirmations.

“The common objective is that we can once again gather around our passion for the products of this industry and reconquer the freedom to do what EICMA has been doing for over one hundred years,” said explained EICMA in a statement.