Ducati, the Bologna-based manufacturer of premium motorcycles, has had a great start to 2023 with record deliveries in the first quarter of the year.
Ducati delivered 14,725 motorcycles to customers worldwide, marking a 9% increase compared to the same period in 2022.
The Multistrada V4 continue to be most popular model in the Ducati lineup.
The CEO of Ducati, Claudio Domenicali, is very pleased with the company’s performance: “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome.”
Italy, the home country of Ducati, leads the pack with 2,717 motorcycles delivered and a 7% increase compared to last year. The United States, the second-largest market for Ducati, saw a 21% increase in deliveries with 1,677 bikes. Germany follows closely with a 21% growth compared to the same period in 2022, delivering 1,666 motorcycles.
The Multistrada V4 remains the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide in the first three months of 2023, followed by the Monster with 2,005 motorcycles. The third most popular model is the DesertX with 1,442 deliveries, reflecting the brand’s strategy to broaden its product range and enter new segments.
Ducati has a widespread sales network in over 90 countries with more than 800 dealers, and the company plans to open 55 new dealers in 2023. Some have already been inaugurated in the first quarter of the year, including the first Audi Ducati Retail integration dealership in Switzerland, which opened in Volketswil (Zurich) in March.
The FIM and Dorna WSBK Organization (DWO) have recently announced updated rev limits for the MOTUL FIM Superbike World Championship category.
The new rev limits will come into effect starting from this weekend’s event at the Prosecco DOC Catalunya Round.
Ducati rev limit decreased by 250rpm, Kawasaki gained extra 250rpm.
After analyzing the performance of the machines over the first three rounds of the 2023 season, it has been decided that the maximum rev limit for Ducati will be decreased by 250 rpm as per article 2.4.2.2-3 of the regulations. This move is aimed at ensuring a level playing field for all participants in the championship.
In contrast, Kawasaki has elected to use 5 concession points to benefit from a 250 rpm rev limit increase as per article 2.4.3.3 of the regulations. This decision comes after careful consideration of their performance in the first three rounds of the championship.
According to article 2.4.2.3 of the regulations, the rev limit may be updated at the end of every third event provided at least three events remain in the season. That said, there may be further updates to the rev limits in the coming weeks.
When it comes to companies that produce performance machines, there’s always a model that works as the breadwinner.
For many years the breadwinner for Ducati was the Monster, the bike that is credited for saving Ducati from financial ruin in the 90s.
However, over the years, the Monster has become faster and more sophisticated, making it quite daunting for anyone looking to hop onto a Ducati for the first time.
That left a void in the Ducati model line-up. New riders simply did not have a Ducati friendly enough for them.
But that void did not last very long as Ducati was quick to fill it with a new entry level model – the Scrambler Ducati.
Introduced in 2015, the Scrambler Ducati model was a revival of sorts of a Ducati from the 60s.
Though very different from the Ducati’s we know and love, the Scrambler Ducati appealed to a different breed of people. Those that wanted a Ducati but found that the usual models were a little too ‘hardcore’.
And it’s a formula that worked well. Ducati went on to sell over 100,000 Scramblers around the world.
And interestingly, over 20% of people that bought a Scrambler were new to the Ducati world.
Now though, Ducati has introduced a near all-new Scrambler.
Though the Scrambler features three distinct models – Icon, Full Throttle and NightShift – we got to ride the Icon recently in Spain.
The New Design!
Only 30% of parts from the old model has been carried over to the new Scrambler, and this means that that the new Scrambler is almost completely different than the old.
You may be hard done to tell the difference from the design alone, but there are some key giveaways.
Such as that dominant blacked out X on the LED headlight which is the logo for the Scrambler brand.
Scrambler fans will also notice the complete omission of the clutch cable that loops over the handlebars and disappears into the body of the bike. A seemingly messy design but one that was a nod to the original Scrambler from 1962.
We prefer the clean, sleek look of the cockpit of the new Scrambler though. The coloured 4.3-inch TFT screen too is a much-welcomed addition. Though it takes about four seconds to start up after you turn the key, which we find to be too slow. Why would anyone want to wait four seconds for the screen to start up?
Then there’s the design of the new exhaust. It loops down from the extractors and around the side of the engine then seemingly disappears into the engine bay only to come back out again at the bottom of the bike and finishes off with a short exhaust can.
It seems like a visual illusion where the exhaust seems to be hugging the engine and then simply disappearing into the chassis.
The tank too has been redesigned but what is more significant here is the fact the coloured covers are interchangeable along with the fenders and other coloured details on the headlamp.
This means that you will be able to completely interchange the colour of the Scrambler, giving it a level of customisation unseen in any other bike.
The Technology
This is where the new Scrambler is completely unrecognisable when compared to the previous generation model.
Even though it may be powered by the same Desmodue engine as before (producing the same amount of power rated at 73hp and 65.2Nm of torque), but thanks to some advancements such as a lighter gearbox cover and bearings, the engine is an impressive 2.5kg lighter than before.
This contributes to a total weight saving of 4kg.
Besides the engine, the new split trellis frame as well as the new swingarm also contributes to the overall weight reduction of the bike.
And this may not be good news for those who prefer a cable to connect their right wrist directly to the throttle valves, but for the first time ever the Scrambler Ducati comes with Ride by Wire electronic throttle management.
This means that the Scrambler now has an electronic brain that manages everything from power input and output, and even allows the addition of riding modes, though the Scrambler only has two – Road and Sport (Just for comparison, it’s distant cousin, the Desert X has six modes!).
But that’s not all, the new Scrambler also features a traction control system and cornering ABS, giving the rider a higher level of confidence, especially considering the fact that the Scrambler comes with Pirelli MT 60 knobby tyres that seem better suited to the dirt than the road.
How does it ride?
It would be too easy to simply sum it up as a bike that is easy to ride, but Ducati has gone to lengths to give the Scrambler a docile character. The new clutch for example has eight-discs which makes the clutch easier to manage with a higher biting point. This is great for new riders who are just starting off their journey as a Ducatisti.
The seat is mounted low at 795mm, and if that is still too high Ducati also has a 780mm option which we suspect will be offered as standard in Malaysia. And for the taller ones, there’s an 810mm option as well.
The wide BMX like handlebars are mounted high which combined with the low seat height, gives it a comfortable sitting position. It also makes the Scrambler easy to manage around traffic and tight areas such as in parking lots.
But when the road opens, the Ducati in the Scrambler takes over.
It may not be explosive in nature, but it is still quick and the intake makes some intoxicating sounds swallows air with the usually pops and bangs that follow when you roll off the throttle.
It unquestionably sounds better than before.
Though the power output may be the same, the ride modes give the engine a different tuning. This time there is a more linear torque delivery with a good midrange punch without having to downshift.
This lets you shuffle along at lower speeds at 3rd or 4th gear, making the Scrambler perfectly suited to life in the urban environment.
Should you buy it?
If you have always wanted a Ducati but found them all to be too intimidating, then this is the bike for you. If you are vertically challenged and need a bike that is great for the daily commute and for a short tour on the weekends, then this is the bike for you. The new Scrambler Ducati is like a big friendly Labrador that has all the muscle but without the bite. But if you are experienced and want something that will scare you or want something to take you to faraway places in comfort, look at the Panigale V4S or the Multistrada V4S.
Specifications
Engine: 803cc, L-Twin, Desmodromic, 2 valves per cylinder, air-cooled
Gearbox: 6-speed, wet multiplate clutch
Power: 73hp @ 8250rpm
Torque: 65.2Nm @ 7000rpm
Front Suspension: Kayaba 41mm fork with 150mm travel
Rear Suspension: Kayaba rear shock adjustable with 150mm travel
Front Brakes: 330mm disc, 4-piston calliper with Bosch Cornering ABS
Rear Brakes: 245mm, 1-piston floating caliper with Bosch Cornering ABS
Price: To Be Confirmed
We like: Customisable looks, friendly nature We don’t like: Small, not for experienced riders
Ducati, is preparing for the second edition of “We Ride As One” on May 6th. This global event is designed to bring together Ducati owners and enthusiasts from around the world to celebrate their passion for the iconic red bikes.
Ducati dealerships and Ducati Official Clubs (DOCs) are organizing unique programs for each location, making the event a personalized experience for all participants. In Rome, riders will participate in a parade through the city center led by Gresini Racing Team MotoGP rider Fabio Di Giannantonio.
In Kawasaki, Japan, riders will ride together to the Hakone Venetian Glass Museum for lunch with a view of Mount Fuji. Meanwhile, in Rennes, France, participants will ride to the beautiful bay of Mont Saint Michel.
On the other hand, Ducatisti from Bogota and Medellin in Colombia will journey from their respective cities to have a dinner party together.
Ducati’s official Instagram channel will report the unfolding of events around the world in real-time, sharing the exciting images and videos of parades and get-togethers with the official hashtags #WeAreDucati #WeRideAsOne.
The first edition of “We Ride As One” was held in preparation for World Ducati Week 2022 and was a resounding success. This year promises to be even better as Ducatisti from all over the world come together to celebrate their shared passion for Ducati motorcycles.
All Ducatisti are invited to contact or visit their trusted dealer to find out about the local initiatives. To find the nearest dealer, the dealer locator is available in the dedicated section of the Ducati website. On May 6th, Ducatisti will unite to color the streets of their cities with a Ducati Red parade, creating a memorable day surrounded by a community with the same love for two wheels and for the red bikes of Borgo Panigale.
Ducati has issued a recall for select 2023 Diavel V4 models due to a faulty passenger foot peg issue. The problem, which could cause the passenger to lose their foot support suddenly, increases the risk of a crash or injury.
a total of 145 units of the new generation Diavel V4 is affected by the recall.
The affected models were produced between February 16 and March 30, 2023.
Ducati North America identified the issue as a production defect on the part of the supplier of passenger foot pegs. The company notified the United States National Highway Traffic Safety Administration (NHTSA) of the problem on Thursday, April 13, 2023.
According to the recall notice, up to 145 examples could be impacted by the issue.
Ducati has already distributed recall campaign instructions to its North American dealerships. The letter instructs service departments to inspect the batch stamping on the underside of each passenger peg. If the unit bears a “K22” code, dealers will replace the component free of charge.
However, right-side passenger pegs (PN.46520942AA) and/or left-side passenger foot pegs (PN.46520952AA) not designated within the “K22” batch will not be replaced.
The recall is a precautionary measure taken by Ducati to ensure the safety of its customers. The company advises owners of affected motorcycles to take their vehicles to a Ducati dealership as soon as possible for inspection and repair.
Ducati, has revealed that it is open to the idea of developing small capacity electric vehicles. Despite being the last of the big European brands to venture into this market, Ducati’s sales and marketing head, Marco Biondi, hinted at the company’s interest in producing electric bikes in the lower capacity segment.
Ducati sees potential in certain types of EVs.
Ducati is determined to maintain its premium positioning and core ethos.
While Ducati has been known for producing big, powerful motorcycles, the company acknowledges that there is a growing market for low capacity and cost-effective bikes. In fact, BMW, Triumph, KTM, MV Agusta, and even Harley Davidson have already tied up with partners to produce low-capacity electric motorcycles.
During a recent interview, Biondi revealed that Ducati sees potential in certain types of EVs and that the company might eventually make its first electric two-wheelers. According to Biondi, Ducati believes that there will be a market for 35kW (47.5hp) and even 11kW (15hp) EV bikes.
However, Biondi also cautioned that this won’t happen anytime soon as it depends on how quickly battery density levels will increase. He added that for now, Ducati is primarily focused on MotoE, which helps the company learn a lot about electric technology.
While Ducati is considering entering the lower capacity electric motorcycle market, the company is determined to maintain its premium positioning and core ethos. Biondi emphasized that the technology is not yet there, and bikes need to be light and have a range of 250km for it to make sense
Ducati, the Italian motorcycle manufacturer, may be moving away from their signature desmodromic valve system, according to a recent report.
the Desmodromic valves delivers the best high RPM power.
the all-new Granturismo V4 engine uses conventional valve springs.
The desmo valve system is a unique valve control system that controls the valvetrain via two cams and two actuators, resulting in high RPM power. However, the system has a downside – the dreaded “desmo” service.
This service is a big service that needs to be done between 24,000km and 30,000km depending on the bike and can be quite expensive.
Ducati is aware of the desmo service’s infamous reputation and has started to move away from this system. In 2020, they introduced the V4 Granturismo engine in the Multistrada V4, which replaced the desmo valve system with conventional valve springs and a more durable timing chain.This resulted in a massive 60,000km interval between valve checks, the longest in the industry.
Ducati is working towards updating their mid-level family of bikes such as the Monster to also move towards conventional valve springs. The Monster shares its 939cc L-twin engine with many other bikes like the SuperSport, Multistrada V2, DesertX and Hypermotard, so this change may be seen in these bikes as well.
However, the top-of-the-line performance bikes like the Panigale and Streetfighter families will still retain the desmo system since it is the best for high RPM power.
Although this change may benefit Ducati owners by reducing maintenance costs, it remains to be seen how it will impact the brand’s identity and reputation for high-performance bikes.
Ducati’s new-gen Scrambler still has a desmo-valved engine, so it may be a while before we see that change on Ducati’s most affordable offering. Ducati fans can look forward to the upcoming changes and the improved ease of maintenance they may bring.
SW-Motech, a leading manufacturer of motorcycle accessories, has announced a new range of crash protection accessories for the Ducati DesertX adventure bike.
The new range follows the success of SW-Motech’s tank bag for the DesertX.
The new range puts SW-Motech in direct competition with Wunderlich, who launched a range of add-ons earlier this year.
The new range from SW-Motech includes the Upper Crash Bar, which is made from powder-coated steel tubing and protects the fairing panels, lower section of the fuel tank, and upper part of the engine. The Upper Crash Bar also features multiple mounting points, which spread impact forces.
The Engine Guard, which is a 4mm-thick aluminium plate, protects the sump, front cylinder casings, and exhaust header. The Engine Guard attaches via existing mounts, and also features a recess for the oil drain plug.
The Front Axle Sliders, which feature a reinforced core and replaceable polypropylene shells, protect the front axle of the bike.
The Water Pump Protector, which is CNC-milled from anodised aluminium alloy, fits to existing mounting points on the bike, and protects the water pump.
The Centre Stand from SW-Motech is made of powder-coated steel tubes and features an outrigger for easy operation. Finally, the Sidestand Foot Extender, which is CNC-milled from anodised aluminium alloy and stainless steel, provides additional support for the bike when parked on uneven surfaces.
All of the new range of accessories from SW-Motech for the Ducati DesertX adventure bike are available on the SW-Motech website. With the addition of these new accessories, SW-Motech has further established itself as a leading manufacturer of motorcycle accessories, providing riders with the peace of mind they need when taking on tough terrain.
A group of students at the prestigious Massachusetts Institute of Technology (MIT) are developing a fuel cell-powered motorcycle using an old Ducati as the mechanical basis for the project.
The project uses a Doosan DM15 model fuel cell, which offers an environmentally friendly alternative to combustion engines.
The module itself weighs only 2.9 kilograms.
What makes the project particularly interesting is the use of an old Ducati with a Desmo-Due engine, which was previously used in the first Monsters and medium SS models. The iconic tubular frame is also being used as part of the concept.
Only the engine casing and gearbox are being retained from the original V2 engine. Instead of a crankshaft, the electric motor is housed in the engine casing while the existing gearbox is being kept in its original form and function. However, the power output of the motor and the storage and refueling of the hopefully “green” hydrogen is not yet known.
The MIT EVT project is using the Doosan DM15 model fuel cell, which has a peak output of 9 kilowatts or 12 horsepower. The nominal output is just under 2 horsepower, which gives an indication of the power output of the motor.
The module itself weighs only 2.9 kilograms and can be supplied with hydrogen via a changeable tank. Two 10,000 mAh LiPo batteries are being used as a buffer storage for the drive system. The buffer is necessary to compensate for the delay in the fuel cell when no power is being drawn, as the fuel cell only produces electricity when “gas is being given”. Doosan uses this cell to power drones.
The team hopes that their project will inspire other developers to consider the use of fuel cells in transportation. Fuel cells offer an environmentally friendly alternative to combustion engines, producing only water as a byproduct. With the popularity of electric vehicles on the rise, fuel cell-powered transportation could be the next big thing. The team also hopes to raise awareness about the potential of renewable energy and sustainable transportation solutions.
JS Films, the star of a popular online show, has caused quite a stir with his latest video featuring his Ducati Panigale V4 S.
The Ducati Panigale V4 S makes 210hp and 123Nm.
Powering the Panigale V4 S is the powerful 1,103 cc Desmodromic 90° V4 engine.
In the video, JS starts up his bike, and viewers are treated to the iconic sound of the powerful Ducati V4 engine. However, the real surprise comes when JS proceeds to cook an egg on the hot frame of his bike!
In the video, JS demonstrates just how hot the area above the fairing of his bike can get by placing a piece of foil over it and then cracking an egg onto it. The heat emanating from the bike is enough to cook the egg, and viewers can see the yolk slowly starting to solidify.
The video has quickly gone viral, with many viewers amazed at the ingenuity of JS and his team. Some have even tried replicating the stunt themselves, with varying degrees of success.
While some may see the video as a fun and quirky way to showcase the power of the Ducati V4 engine, others have raised concerns about the potential danger of cooking food on a hot motorcycle. Experts caution that the heat from the bike could potentially lead to foodborne illness, and advise against trying to replicate the stunt at home.
Regardless of the controversy, JS’s video has certainly captured the attention of the online community, and serves as a testament to the creativity and ingenuity of content creators in the digital age.
Hari Raya celebration is fast approaching and what better way to celebrate it than with a brand new Ducati ride! This year, Ducati Malaysia is offering a special promotion that allows you to make it a red Hari Raya with #DucatiRaya!
From stylish apparel to top-quality accessories, Ducati Malaysia has everything you need to upgrade your ride and make it a truly special occasion. Whether you are looking to add some flair to your motorcycle gear or simply want to make sure that your Ducati is in top condition, Ducati Malaysia has you covered.
One of the most exciting deals on offer is the Desmo Service Deals, which provides up to 35% off on servicing your Ducati. This means that you can ‘balik kampung’ with peace of mind, knowing that your motorcycle is in top condition and ready to take on any adventure.
The promotion is available at all Ducati showrooms, so don’t wait any longer and make your way to your nearest one to take advantage of these exclusive offers. Whether you are a seasoned rider or a newcomer to the world of Ducati, this is the perfect opportunity to upgrade your ride and make this Hari Raya truly special.
So, what are you waiting for? Head over to your nearest Ducati showroom and make this Hari Raya a red one with #DucatiRaya! Terms and conditions apply, so be sure to check them out before making your purchase.
Italian motorcycle manufacturer, Ducati, has had an incredible year, achieving record figures for sales, revenue, and operating profit.
Ducati has achieved a record-breaking year in 2022, with more than 1 billion euros in revenue.
Despite the supply chain disruption affecting the automotive sector in 2022, Ducati’s profitability also increased.
The company has surpassed the 1 billion euros revenue figure for the first time in its history, marking a 24% increase from 2021, with 61,562 motorcycles sold.
The operating profit was also impressive with a record of 109 million euros, corresponding to a growth of 77% compared to the previous year.
These financial achievements were made despite the supply chain disruptions in the automotive sector that heavily affected many other companies.
In addition, Ducati has presented eight new models for 2023 and will be the sole supplier of motorcycles for the FIM Enel MotoE™ World Championship.
With these exciting developments, the company is steadily establishing itself as a solid and innovative brand that offers an exceptional experience to motorcycle enthusiasts worldwide.
