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Ducati global sales 2018

  • The Ducati Panigale V4 was the world’s best-selling sportbike in 2018.

  • 6,100 units were sold out of a total of 9,700 Panigales.

  • However, Ducati’s overall sales dropped 5% due to the slump in the American market.

Forget about the naysayers, the Ducati Panigale V4 proved to be the world’s best-selling sportbike in 2018.

In fact, Ducati was the leading sportbike manufacturer through selling 9,700 Panigale models. That figure corresponds to a 70% increase over 2017. Of those, 6,100 were the new Panigale V4 models. That is remarkable, considering the price of the bikes!

2019 Ducati Panigale V4R

Hence, the Italian manufacturer now holds a 26% market share in the sportbike segment. Yes, 1 of 4 sportbikes is a Panigale.

On another hand, the Multistrada line-up also contributed to Ducati’s overall sales. 11,829 of the sport-tourers were sold in 2018. 6,569 of those were from the new Multistrada 1260 range – a 25% increase.

2018 Ducati Multistrada 1260S

Unfortunately, Ducati’s overall global sales dropped by 5% to 53,004, which ended an eight-year streak of record sales. The reduction was due to the precipitous 9% drop in American motorcycle sales.

As such, America is no longer Ducati’s biggest market; handing over that title to Italy (4.5% up).

Other growing markets are China (up 23%), Spain (up 8%), Switzerland (up 2.2%) and Japan (up 2%).

The Italian manufacturer has 9 new models in 2019, all equipped with IMU-based traction control and cornering ABS. They are hoping the new bikes will drive up sales for the year.

2019 Ducati Diavel 1260S

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