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Honda has once again received recognition for its excellent designs, winning two Red Dot Design Awards for its 2023 motorcycles.

  • Honda has won two Red Dot Design Awards for its 2023 motorcycles – the Honda CB750 Hornet and Honda XL750 Transalp.
  • Honda’s success in the Red Dot Design Awards is a testament to its unique human-centered approach to design and usability, as well as its commitment to innovation and exceptional design.

 

The Honda CB750 Hornet and Honda XL750 Transalp were both awarded for their exceptional design, expanding Honda’s range in the naked and adventure categories with new middleweight offerings.

Honda looked to its past for inspiration for both of these new motorcycle models, reviving the iconic Hornet and Transalp names, which carry cultural weight from the brand’s history. Both models feature a new 755cc parallel-twin-cylinder engine that promises excellent performance.

These awards follow on from Honda’s previous Red Dot Design Award-winning motorcycles, including the Honda ADV350 scooter, Honda NT1100 tourer, Honda Forza 750, and Honda CBR1000RR-R Fireblade. Honda has won multiple Red Dot Design Awards in the Product Design category for four years in a row now, across its automobile and motorcycle product ranges.

23YM HONDA CB750 HORNET

Toshinobu Minami, Chief Operating Officer, Design Center, Honda R&D Co., expressed his happiness on this achievement, stating, “We believe in a unique human-centred approach to design and usability, and it is gratifying to see that focus reflected in the continued recognition for Honda at the Red Dot Design Awards.”

Meanwhile, Honda also won Red Dot Design Awards for the 2023 Honda Civic Type-R and 2023 Honda Civic e:HEV cars, showcasing the company’s continued commitment to innovation and exceptional design. With these wins, Honda has cemented its reputation as a company that values both performance and aesthetics.

Patents reveal BMW Motorrad are developing adaptive aerodynamics for motorcycles using spring-loaded panels that pop in and out.

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‘Design & Buy’ feature by Helmade lets buyers create their own unique helmet style.

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David Robb – Father of the F 800 series and R 1200 GS

David Robb was born in Boston, raised in Japan, and influenced by California. He graduated with honors from the Art Center College of Design in Pasadena, California; whose other graduates included the current BMW Motorrad’s Head of Vehicle Design, Ola Stenegärd; Willie G. Davidson who’s the grandson of William A. Davidson, co-founder of Harley-Davidson; and one Miguel Angel Galluzzi.

Robb started out in Chrysler, then over Audi before joining BMW’s auto division in 1984, under another famous name, Chris Bangle. Bangle was the (in)famous for the controversial design of the E65 BMW 7-Series. It was Bangle who asked Robb if he take BMW’s motorcycle designs into a new direction.

When Robb took over in April 1993, BMW Motorrad had sold only 30,000 motorcycles worldwide. There were 19 models at the time, “They were all doing the same thing. Let’s quit copying ourselves,” Robb said in an interview.

What followed was an explosion of motorcycles that went on to become the stalwarts of the company, including the K 1200 RS, K 1200 R, R 1200 C, C1 (enclosed scooter), F 800 S, F 800 ST, F 800 R, F 800 GS and of course, the world’s bestselling motorcycle, the R 1200 GS.

It was Robb who also penned the S 1000 RR superbike, which took sport riding fraternity by storm.

Courtesy of Cycle World

BMW Motorrad sold almost 104,286 motorcycles in 2011, the year Robb retired.

Besides riding, Robb loves to fly and has even competed in aerobatic planes.

Courtesy of Cycle World

Robb’s brothers have interesting careers too, although unrelated to the motorcycle industry. Doug is the lead singer and rhythm guitarist for Hoobastank, while Tom was a bodyguard for Metallica.

Click here for Part 2: John Britten
Click here for Part 1: Fabio Taglioni

Ducati XDiavel wins world’s oldest prize dedicated to design excellence.

It wouldn’t be too far fetched to say that the Ducati XDiavel is the best looking bike of 2016, there were very few bikes that awed us as much as the XDiavel did.

Ducati’s first ever “power cruiser” has proven to be a stand-out in international Design competitions, having already bagged the prestigious European “Red Dot Award 2016”. The XDiavel has now picked up another award from the “Good Design Award 2016”.

The Good Design Award was established in 1950 and is the world’s oldest prize dedicated to the most innovative and cutting-edge industrial products and graphic designs produced around the world. For the 2016 edition of the Good Design Award, the jury evaluated over 900 candidates from 46 countries. The products evaluated ranged from electronics to robotics, from furnishing to graphics and vehicles.

In the vehicles category, the XDiavel won thanks to its unique silhouette, one that is recognised as a style, innovation and performance icon.

Hailed by Ducati as a true “Technocruiser”, the XDiavel wasn’t just a redesign of the standard Diavel, it was meticulously redesigned down to the very last detail; combining futuristic exaltation of mechanics and state-of-the-art technology.

The Good Design Award 2016 prize-giving ceremony took place on 27 January at the New York site of the Chicago Atheneum.

The Ducati XDiavel has already been launched in Malaysia, click here for more information as well as the price of the XDiavel in Ringgit Malaysia.

See the one-off MV Agusta F4Z designed by Zagato in greater detail.

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Yamaha 04GEN concept bike bows at inaugural Vietnam Motorcycle Show.

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Honda CBR250RR is one step closer to production as headlight patent leaks online.

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New Arai Ducati HV-1 Pro full-face helmet debuts sporting striking high-visibility graphics designed by Drudi Performance. (more…)

Radical new front suspension design for next generation Honda Gold Wing tourer revealed.

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Newly announced Honda Project 2&4 set to debut at Frankfurt Motor Show with hybrid car-bike creation.

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