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2021 EICMA

Just three months before the most extensive motorcycle exhibition opens its doors to visitors in Milan, the 78th edition EICMA now unveils its all-new logo and slogan.

EICMA will now go as International Two Wheels Exhibition (Esposizione Internazionale Delle Duo Ruote) instead of the World Motorcycle Exhibition as they were previously known for.

*2019 EICMA

The organizers decided to change from ‘motorcycle’ to ‘two-wheels’ because they claimed the name ‘bicycle and motorcycle’ is too old-fashioned and would not reflect the current day and age.

According to EICMA, the new red logo represents the centrality of the passion for the sector, remains, and the EICMA logotype comes out from inside the symbol to become the absolute focus externally. The visual elements that make it up – the circle and the fork. are also reinterpreted.

2021 EICMA is set to draw thousands of people around the globe.

Kymco will participate in the 78th Edition EICMA scheduled from 23 to 28 November in Milan.

Kymco has developed quite a strong impression in the two-wheel industry, thanks to its range of performance-oriented scooters.

The company participation was confirmed by Stefano Gianotti, legal representative of the Padana Sviluppo Group, whose subsidiary, KMI Italia Srl, is responsible for distributing the Kymco motorcycles in Italy.

“It is a pleasure for us to confirm the presence of Kymco at EICMA even in such a particular and challenging year.

“After the forced stop of 2020, it is important to give a signal to restart and return to normality, and EICMA is a symbolic event not only in the two-wheel sector but also throughout the world of exhibitions and events at an international level,” he said.

The Taiwanese motorcycle and scooter manufacturer now joins Honda, Yamaha, Suzuki, Benelli, Royal Enfield and MV Agusta at the world biggest motorcycle exhibition.

Schiranna-based motorcycle company MV Agusta will return to the 2021 EICMA in Milan.

The confirmation will see MV Agusta taking part in the 5-days exhibition scheduled to take place from November 23 to 28 in the pavilions of Fiera Milano.

According to Timur Sardarov, CEO of MV Agusta Motor, the 2021 EICMA is to look out for this year.

“The Milan show is an unmissable fixture for MV Agusta, a highly prestigious showcase in which to express the style and strength of our made in Italy products, made up of technology and engineering, avant-garde, but also of high craftsmanship and know-how acquired in 75 years of pure passion.

“Over the years, we have presented our most important innovations to the world at EICMA, and this year too we will not fail to surprise our fans and the industry experts,” he said.

MV Agusta now joins Honda and Yamaha alongside Suzuki for the 2021 EICMA.

Japanese giant manufacturer Yamaha set to join Honda at 2021 EICMA in Milan, scheduled to be held in November.

The 2020 edition was cancelled due to the Covid-19 restriction, which resulted in manufacturers turning to online presentations to unveil all the latest models via virtual launch with Triumph Motorcycles and BMW Motorrad among the manufacturers who successfully launched their 2021 range.

However, according to Eric de Seynes, President and CEO of Yamaha Motor Europe N.V, the decision to attend this year EICMA was not easy due to apparent reasons.

“After having observed the trend related to the evolution of COVID-19 and being reassured by the EICMA organisation that we can provide a safe environment for all visitors, while allowing them to experience the event to the full, we believe it is the right decision to support the return of such an event.

“With arguably the largest international reach, EICMA has great significance for our industry, being a unique moment and place where the motorcycle community can come together to feel the reaction from media and customers to the new products, keeping the connection with them alive and providing inspiration towards future trends.

“While we have yet to return to what most of us consider normality, this year’s event provides the first opportunity for enthusiasts to come together and be connected again physically, rather than virtually,” he said in a statement.

Thanks to the confirmation, this means that the two Japanese giants will be present, making the returning EICMA an exciting event to attend.

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