Upgraded Shell Select premium retail concept

Shell Malaysia launches upgraded new Shell Select premium retail concept.

In a bid to enhance its customer experience further, Shell Malaysia today marked the launch of its new and upgraded Shell Select premium retail concept. The new premium retail store concept will be implemented in 30 selected Shell Select stores this year starting with Shell SH Damansara Jaya.

Image 3 - (L to R) - Nick Tiernan Datuk Azman Ismail and Ms  Yau Su Peng at the new Shell Select store at SH Shell Damansara Jaya station

Present during the concept’s launch in the Shell Damansara Jaya station was Shell Trading Malaysia Sdn Bhd managing director Datuk Azman Ismail. Accompanying him were Nick Tiernan, Owner, Boost Juice Malaysia, as well as Yau Su Peng, Director of Retail, Berjaya Corporation Berhad.

The upgraded Shell Select store concept will be performed exclusively at range topping Shell stations, with the aim to provide customers an increased variety food selection in a clean, vibrant and friendly atmosphere. The launch of this upgraded retail concept in Damansara Jaya saw the store featuring popular franchises Krispy Kreme and Boost Juice counters, which will now complement the existing deli2go in-store bakery’s range of pastries and coffee.

The upgraded premium retail concept was the result of a study conducted by Shell throughout last year amongst its consumers. The study indicated that at least 90% of consumers expressed the importance of having a place to sit and relax in a store. Additionally, the study also revealed that 4 out of 5 people were likely to have positive in-store experience when the premise is clean and well looked-after, as well as bright and welcoming.

Image 4 - Datuk Azman Ismail MD Shell Malaysia Trading Sdn  Bhd and Shell Timur Sdn  Bhd
Datuk Azman Ismail addressing press members and guest present during the launch

Each of the 30 upgraded Shell Select stores planned for upgrades will be individually customised with different food offerings that meet the needs of consumers thanks to a diverse range of local and international retailers. Shell aims to bring together popular franchises in these stores to complement the existing offerings from its in-store deli2go bakery.

On top of the 30 upgraded premium stores, Shell Malaysia will also refurbish up to 100 of its other existing Shell Select in-station stores nationwide with its new shop format. These stores will be enhanced with improved facilities and features such as seating lounges plus complimentary Wi-Fi and charge stations. Several range topping stores will also get their restrooms and prayer rooms (surau) facilities upgraded in this program too.

More information can be obtained by visiting www.shell.com.my.

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