Yamaha Balik Kampung Road Safety Campaign 2019

  • Hong Leong Yamaha Motor (HLYM) held their 21st annual Yamaha Balik Kampung Road Safety Campaign over the last three days

  • Held in three separate locations, it seeks to remind and educate motorcyclists about road safety.

  • HLYM and other vendors also provided activities on road safety.

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Hong Leong Yamaha Motor (HLYM) held their 21st annual Yamaha Balik Kampung Road Safety Campaign over the last three days. The campaign was held in collaboration with the Malaysia Motorcycle and Scooter Dealers Association (MMSDA).

The campaign was held in three separate locations in Peninsular Malaysia, namely the Betaria Business Centre in Seremban, Perhentian Sebelah Petaling Jaya along the LDP highway, and Kompleks Sukan & Rekreasi Sony in Seberang Perai.

This year’s theme was “Tunggang Berhati-hati, Keluarga Tersayang Menanti” (Ride Safely, Your Loved Ones Await). It was a call to riding safely in view of the many road accidents and fatalities, especially during the festive season. It aims to nurture good road safety practices among local motorcyclist in line with the government’s aspiration is reducing road-user fatality rates.

Road safety messages were emphasized during the event through various activities. Taking part were the Yamaha Safety Riding School (YSRS) and Yamaha Safey Riding Science (YSRS). HLYM also performed 8-point safety checks for all motorcycles, regardless of brand. Also present was NGK Spark Plugs Malaysia Berhad who carried out spark plug safety check. Tyre education was provided by FKR Marketing Sdn. Bhd.

A total of 900 SIRIM-approved helmets were handed out by Aeon Credit and KHI Helmets Industries Sdn. Bhd. Safety vests were also provided by Pacific & Orient Insurance Co. Bhd.

HLYM also took the opportunity to introduce the “Yamaha Cares Corporate Social Responsibility (CSR) logo.

The launch was officiated by YB Anthony Loke Siew Fook, the Minister of Transport Malaysia; Dato’ Jim Khor, Managing Director HLYM; and Mr. Wee Hong, Chairman of MMSDA.

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