India’s Royal Enfield has its sights on opening up a new factory in Thailand sometime in 2021. This new assembly plant is targeted to further penetrate the markets that surround Southeast Asia, which includes Malaysia. Will this make the brand more affordable in the future? We sure hope so!
This is all part of the Royal Enfield global expansion plan, especially in big markets outside of India. Currently, they only have an overseas plant in Argentina which just started its operation late last month.
As one of the oldest bike brands in the business, setting up shop in Thailand makes sense as this hub can supply the bikes easily to neighbouring countries, particularly Malaysia, Indonesia, and Vietnam.
The Thai market in itself saw the sales figure doubling last year, although the numbers are still quite small when you compare to other brands. Nevertheless, this uprise in trend is a clear indicator that the demand is there and they’re looking into capitalising on that potential in Southeast Asia.
As for output figures, the assembly plant targets to produce around 5,000 units of Royal Enfield bikes ranging from 250cc up to 750cc. They’re also targeting on utilising 40% of locally produced parts, which will also assist the country with a good source of income. Operations are expected to start around April next year.