MV Agusta To Relaunch Elefant As A Sub-Brand?

There was some serious rumour doing the round in 2020 concerning the Cagiva brand allegedly to be relaunch by MV Agusta, including the resurrection of the iconic Elefant adventure motorcycle.

At the time, Cagiva was rumoured to be relaunch as an electric mobility brand while the Elefant could be reintroduced under the MV Agusta badge.

However, according to the Varese-based company CEO, Timur Sardarov, that might not be the case as it appears that Elefant could become a brand on its own, focusing on adventure/off-road motorcycle.

“Cagiva is a brand that belongs to MV Agusta.

“Our marketing department is evaluating the possibilities of products with the Cagiva brand, and we are also considering whether to define Elefant as a ‘sub-brand of MV Agusta or as Cagiva Elefant.

“The decision hasn’t been made yet,” he explained.



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