KTM AG announced a new distribution deal with MV Agusta, which will see the Austrian firm assist with distributing the Italian company’s motorcycles.
- KTM AG signs a multi-year deal with MV Agusta to distribute the Schiranna motorcycles in North America.
- Selected KTM dealership will sell MV Agusta motorcycles in North America.
According to the official statement, the multi-year partnership will see KTM AG – the subsidiary of PIERER Mobility AG – distribute and promote MV Agusta’s motorcycle range in North America and Mexico.
To achieve this, KTM AG will set up a dedicated US-based legal entity that will take charge of all the Italian company operations in North America.
That said, MV Agusta motorcycles can still be purchased from the Italian brand’s existing dealers and new ones but also selected KTM dealerships.
In addition, KTM AG will also set up a company based in the United States dedicated to MV Agusta operations in North America.
The deal is part of MV Agusta’s strategic plan to achieve significant growth in the coming years.
“I am particularly pleased with this agreement signed between two historic European motorcycle companies.
“I am sure that KTM’s impeccable and widespread sales organization, combined with the very strong appeal that our brand has always exercised overseas, will bring great satisfaction to both, creating synergies that will allow us to best implement our growth strategy in the North America market,” said MV Agusta CEO, Timur Sardarov.
Meanwhile, Hubert Trunkenpolz, a Member of the Executive Board at KTM AG, also expressed his excitement over the new partnership.
“We are extremely excited to start a new partnership with such a historic motorcycle brand.
“Our brands are going from strength to strength everywhere in the world, particularly in North America, where we will exceed 100,000-unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands.
“Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range.
“With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations, we are able to ensure support to all North American motorcycle enthusiasts as well as bringing exciting new business opportunities to existing and new dealers,” he said.