The winners of the ‘Realisasi Impianmu Bersama Shell’ initiative were just announced earlier today where they will be given the opportunity to extend their businesses at Shell petrol stations nationwide. More than 300 SMEs registered, by the top six were chosen as the recipients of the Shell Private Label Contract.
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This contract will allow them to promote their homegrown products at more than 600 Shell SELECT stores across Malaysia. On top of that, Shell Malaysia will also provide some extras like marketing, packaging, and logistic support in their venture together moving forward.
In the near future, you’ll be able to find Aiskrim Malaysia IKAT, Salis Pop Rice, Ready-to-Eat Murtabak, Kincirmas Tea, Ready-to-Eat Burger, and Rompin Integrated Pineapple Industries pineapple juice when you visit any of the Shell petrol stations located nationwide.
According to Mr Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd., “We are very excited to announce the winners of this initiative. This is a cause that is very close to our hearts. ‘Realisasi Impianmu Bersama Shell’ was conceived to lend a hand to our SMEs by giving them the opportunity to sell their products in our stores. And the response to this initiative was simply overwhelming!”
“We had more than 300 submissions from across Malaysia, and the products were top-notch. Because of that, we decided to award the coveted Shell Private Label Contract to six SMEs, instead of just three as announced initially. With this, our customers will see a broader range of product offerings in our stores.”
“Our customers are at the forefront of everything we do. These partnerships, which combine the SMEs’ innovative offerings with Shell’s strong SELECT network will offer our customers even more products of quality and variety. Winning items such as ready-to-eat murtabak, aiskrim Malaysia, pop rice and more, will provide our customers with extra choices of food and beverage options, and these we hope will help to enrich their overall experience with Shell. Local products, made by Malaysians, for Malaysians,” added Mr Shairan.
For more information on this initiative and to view the winners’ list, please visit www.shell.com.my/MalaysianDream.
