The motorcycle industry in South East Asia continues to grow in recent years, with more and more riders reverting back to their motorcycles, not only as a mean of transportation, but also for leisure and recreation.
It is precisely because of this reason that IPONE, a leader in the motorcycle lubricant market in France, saw the potential for its brand in Asia. As the Managing Director, Mr Frederic Oliver said, “It is here in Asia, where our growth will come from for the next 3-5 years. It is essential for IPONE to establish our presence in these growing markets, and become a significant lubricant brand in Asia.”
Malaysia, being the leading motorsports market in the region, hosting the MotoGP in Sepang, is surely one of the strategic markets for IPONE in Asia. With the appointment of Franz Mark (M) Sdn Bhd, as the official importer and distributor, IPONE hopes to build a good distribution network across Malaysia and to develop IPONE to be a strong motorcycle lubricant brand in Malaysia over the next 3 years.
Malaysian riders are becoming more sophisticated and demanding higher quality products, diversified product range, and specific products for specific use. As a result, IPONE is launching its full range of products, from engine oil lubricants, to maintenance and bike care products in Malaysia, to cater to the various segments of the market.
About – IPONE Company and Brand
IPONE is a French Company that was created in 1985, located in Cabries, a small commune between Aix en Provence and Marseille in the south of France; with the aim to meet the specific requirements of motorcycles, which were then neglected by the large oil companies.
Using the inspiration from Japanese martial arts, the name IPONE comes from a Judo move, the IPPON. This decisive move, when successfully executed, guarantees victory. In the mid-1980s, Japanese motorcycles were very popular, so the brand name and logo echoes the Japanese culture and trend at that time, along with the naming of the top of the range products such as Full Power Katana, and Racing Samourai.
With 30 years of motorcycle experience, IPONE has products from daily usage to leisure riding and competitive racing, for both motorbikes and recreational vehicles. Being a motorcycle lubricant specialist, IPONE has been constantly working with racing teams and professional pilots, to develop products to cater to their needs and requirements.
It is through IPONE involvement in international competitions such as the Red Bull MotoGP Rookies Cup, and MXGP that allows IPONE to gain credibility in the international racing scene and at the same time, to continuously develop, innovate and improve our range of products.
In order to further strengthen IPONE presence in MotoGP, IPONE teams up with Team AJO Motorsports and Johann ZARCO in Moto2. Johann ZARCO begins his career by winning the Red Bull MotoGP Rookies Cup in 2007, and today in 2015, he is the Moto2 World Champion; and IPONE is proud to be part of this team.
Using Ester lubricant technology and our unique “Speed & Easy Shift” formulation, IPONE hopes to make high quality and premium grades lubricants available to all motorcycle enthusiasts, both amateur and professional. In terms of packaging, IPONE also took an innovative and bold approach by introducing a white and clean round bottle instead of the usual black and grey bottles commonly used by competitors. This is just another example to show the “dare-to-be-different” spirit of the brand.