Harley-Davidson International Sales Down 9% in Q2 2019

  • International sales of Harley-Davidson motorcycles dropped another 8.9% in Q2 2019, compared to the same period in 2018.

  • Their Q2 2019 revenue dropped nearly 20% compared to Q2 2018.

  • The company has initiated campaigns to target younger riders.

International sales of Harley-Davidson motorcycles dropped another 8.9% in Q2 2019, compared to the same period in 2018.

In terms of numbers, the Motor Company earned a net income of USD 195.6 million from a revenue of USD 1.63 billion in Q2 2019. By comparison, their net earnings were USD 242.3 million from a revenue of USD 1.71 billion in Q2 2018. That’s a drop in net income of 19.3%.

Harley-Davidson has since initiated campaigns to target younger riders by introducing models that are not cruisers and even an electric bike in the Live Wire. The campaigns may be starting to bear fruit as the company reported an increase of 2.7% of buyers aged between 18 to 34 years old in America, in Q2 2019.

They’ve also partnered with Chinese motorcycle maker, Qianjiang to produce a 338cc model for the Chinese and eventually Asian markets.

The figures were posted amidst the American industry’s drop of 4.9%. There are fears of the American economy heading for another recession. Trump’s trade wars against China and the European Union will not do any favour for Harley-Davidson, either.

Will Harley ever turn around and be the juggernaut it once?

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