Ducati Recorded 33% Sales Growth For Q1 2021 Despite Global Pandemic

Ducati ends the first quarter of 2021 with 33 per cent sales growth compared to the same period in 2020.

According to Ducati, the Scrambler 800 range led the sales in Q1, with the all-new Multistrada V4 is the most delivered model to customers, followed by the Streetfighter V4.

Italy confirmed its position as the primary market for Ducati with 2,354 motorcycles delivered, followed by the USA with 1,723 and Germany with 1,275 units.

“The performance in the first months of 2021 is certainly very positive. Motorcycles delivered to customers in the first quarter of the year grew not only compared to 2020, already impacted by Covid, but also compared to 2019. Even more remarkable is the size of the order portfolio (motorcycles to be delivered) at the end of the quarter, which is the best ever, with an extraordinary 93% growth compared to 2020 and +135% compared to 2019. Enthusiasts are appreciating the 2021 range, and the family of Ducatisti is expanding,” said the company CEO, Claudio Domenicali.

Despite the global pandemic, Domenicali remained positive to deliver the best to its customers worldwide.

“The global market situation is positive in the world of two wheels, while the supply and transport sectors are much more complex, with delivery delays and a shortage of various raw materials.

“This makes it difficult to satisfy all the demand from our passionate customers, but at Ducati we are strongly motivated to do everything we can to reduce the inconvenience caused by this situation.

“I want to thank all the women and men who, in Borgo Panigale and in our subsidiaries around the world, are working with great commitment in this period of high seasonality,” he added.



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