Ducati Ends Q1 2023 With Record Numbers, 14,725 Motorcycles Sold

Ducati, the Bologna-based manufacturer of premium motorcycles, has had a great start to 2023 with record deliveries in the first quarter of the year.

  • Ducati delivered 14,725 motorcycles to customers worldwide, marking a 9% increase compared to the same period in 2022.
  • The Multistrada V4 continue to be most popular model in the Ducati lineup.  

The CEO of Ducati, Claudio Domenicali, is very pleased with the company’s performance: “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome.”

Italy, the home country of Ducati, leads the pack with 2,717 motorcycles delivered and a 7% increase compared to last year. The United States, the second-largest market for Ducati, saw a 21% increase in deliveries with 1,677 bikes. Germany follows closely with a 21% growth compared to the same period in 2022, delivering 1,666 motorcycles.

The Multistrada V4 remains the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide in the first three months of 2023, followed by the Monster with 2,005 motorcycles. The third most popular model is the DesertX with 1,442 deliveries, reflecting the brand’s strategy to broaden its product range and enter new segments.

Ducati has a widespread sales network in over 90 countries with more than 800 dealers, and the company plans to open 55 new dealers in 2023. Some have already been inaugurated in the first quarter of the year, including the first Audi Ducati Retail integration dealership in Switzerland, which opened in Volketswil (Zurich) in March.



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