CONFIRMED: Yamaha The Latest Manufacturer To Participate In This Year EICMA

Japanese giant manufacturer Yamaha set to join Honda at 2021 EICMA in Milan, scheduled to be held in November.

The 2020 edition was cancelled due to the Covid-19 restriction, which resulted in manufacturers turning to online presentations to unveil all the latest models via virtual launch with Triumph Motorcycles and BMW Motorrad among the manufacturers who successfully launched their 2021 range.

However, according to Eric de Seynes, President and CEO of Yamaha Motor Europe N.V, the decision to attend this year EICMA was not easy due to apparent reasons.

“After having observed the trend related to the evolution of COVID-19 and being reassured by the EICMA organisation that we can provide a safe environment for all visitors, while allowing them to experience the event to the full, we believe it is the right decision to support the return of such an event.

“With arguably the largest international reach, EICMA has great significance for our industry, being a unique moment and place where the motorcycle community can come together to feel the reaction from media and customers to the new products, keeping the connection with them alive and providing inspiration towards future trends.

“While we have yet to return to what most of us consider normality, this year’s event provides the first opportunity for enthusiasts to come together and be connected again physically, rather than virtually,” he said in a statement.

Thanks to the confirmation, this means that the two Japanese giants will be present, making the returning EICMA an exciting event to attend.



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