Colombia, Tuesday, 27 May 2025 – RCB proudly marked its first official appearance in South America by participating in the region’s largest two-wheel exhibition, showcasing its cutting-edge product lineup and connecting directly with the vibrant Latin American riding community. The reception was extraordinary, with passionate riders and traders from Colombia and neighboring countries warmly welcoming RCB into the scene.

To our delight, we discovered that RCB already enjoys a growing fanbase in the region. For years, motorcycle shops and riders have been sourcing RCB parts through Asian dealers, a testament to the brand’s organic reach and strong reputation among two- wheel enthusiasts. While this event marks RCB’s first official showcase in South America, the brand has already established a quiet yet expanding presence. The warm welcome we received from Colombian riders and retailers reflects strong recognition of RCB products for their reliability and performance.

Our official presence now strengthens that momentum, making it easier than ever for riders, distributors, racing teams, dealers, and clubs across South America to access genuine RCB products. The event proved highly successful, paving the way for deeper partnerships and community connections.

“This visit has affirmed what we long believed, RCB already enjoys a passionate and loyal community in Colombia,” said Marcus Leong, Group Marketing Director.

“We’re now committed to supporting them more directly by streamlining access to genuine RCB products, making it faster, easier, and more dependable than ever,’’ he added.

RCB extends its sincere gratitude to everyone who stopped by the booth and played a part in making our debut in Colombia an overwhelming success. “Amo a Colombia,” the team proudly shared.

RCB showcased a range of its top-performing motorcycle components, including brake systems, rims, suspension parts, and racing accessories, drawing strong attention from visitors. The brand received enthusiastic interest from local distributors, racing teams, and motorcycle dealers eager to explore partnership opportunities. Throughout the event, RCB connected meaningfully with riding clubs, South America RCB fans, influencers, and everyday riders, gaining valuable insights into the preferences and needs of the Latin American two-wheel community. The brand also generated significant buzz on social media, and interest from the attendees who visited the show.