Why said anything about Honda being boring? Boon Siew Honda didn’t only have a dazzling booth space at this year’s Malaysian MotoGP, but they also took the opportunity to launch their latest clothing line.
And it is not just any motorcycle clothing line, Boon Siew Honda’s latest clothing line is in collaboration with Malaysian streetwear powerhouse Pestle & Mortar.
For those now in the know, Pestle & Mortar, or more affectionately known among some as PMC, was founded in 2010 with a powerful motto – “The Pride of South East Asia”, and a mission to tell the stories of Southeast Asia and Malaysia.
The name Pestle & Mortar is inspired by a common cooking tool found in almost every Malaysian household, and that represents the different skills of the founders and the mix of local culture.
The company has collaborated with such international entities as XLarge, Space Jam 2, Ghostbusters, The Shining and even local icons like KFC Malaysia, Royal Selangor, AirAsia and the Olympics Council Malaysia.
As for their collaboration with Boon Siew Honda, it marks an exciting new chapter for the Japanese brand which has a colourful history in Malaysia dating back to 1957.
Boon Siew Honda has mobilised Malaysians for decades and this new collaboration signifies a new, youthful direction for the company.
Does this mean we will see an exciting new chapter for Boon Siew Honda? One that includes new models that will appeal to a younger audience? We certainly hope so.
