Is Dainese up for sale?


Rumour has surfaced that renowned motorcycling gear and accessories brand Dainese of Italy is up for sale.

According to a report by Asphaltandrubber, the brand could possibly be bought over by a yet-unnamed private investment group. There has been no sign of trouble coming out of the famed Italian brand in recent times, but it is worth noting that the firm is presently led by interim CEO Frederico Minoli who previously led the Ducati Motor Holding towards its acquisition by Texas Pacific Group before taking the brand to be listed in the New York Stock Exchage.


Founded by Lino Dainese in 1972, the brand is a powerhouse name when it comes to motorcycling and extreme sports gear. Though still a Euro-centric brand, it has garnered a lot of fame in recent times sponsoring notable figures such as Valentino Rossi in MotoGP, as well as famed BBC Top Gear host and celebrity Richard Hammond.

In present times, the firm looks like it has heavy investments placed on its groundbreaking series of airbag-equipped gear called the D-Air (Read about Dainese’s partnership with BMW Motorrad here). The D-Air technology has immense potential application even outside of motoring and could yield high profits if steered by the right hands.

This is still a rumour, so nothing is verified as yet. We will have more if things progress within the coming months.