• The XSR900 bags the “Best of the Best” Red Dot Award: Product Design 2017 category

• It’s the first Yamaha motorcycle model to win five design awards

Yamaha Motor Co., Ltd. (Yamaha Japan) announced today that its XSR900 motorcycle has been awarded with the “Best of the Best” in the internationally-acclaimed Red Dot Award: Product Design 2017 competition.

This achievement marks the fifth consecutive year Yamaha Motor products have received this award since 2012, and the third product selected for the “Best of the Best” honour after the MT-07 received Yamaha Motor’s first “Best of the Best” awards in 2015.

The XSR900 was developed to satisfy riders in developed markets – where the culture of enjoying motorcycles as a hobby is well-established – who prefer a more “traditional” style of machine. The simple and retro exterior combined with performance through cutting-edge technology provides pride of ownership along with riding enjoyment.

The other awards given to the beautiful XSR900 were the “Good Design BEST100,” the “Auto Color Award 2016 Special Prize,” the “JIDA Design Museum Selection Vol.18,” and the “iF Design Award.”

According to Akihiro Nagaya, Chief General Manager of the Design Center, he stated that “Continuing from the 2015 success of the MT-07 and JWX-2, we believe that the XSR900 receiving the “Best of the Best” honour in the “Red Dot Award: Product Design,” a leading global design competition, is a recognition of the initiatives Yamaha Motor is taking with regard to design,”

“The development of the XSR900 was lead not only by the designers, but also engineering and manufacturing staff for a true ‘monozukuri’ approach to craftsmanship. This year, Yamaha Motor opened the Innovation Centre as a new base for the Design Centre. We plan to enhance our advanced development and product development, bringing the global Yamaha family together to create designs expressing the unique style of Yamaha and new value which generates even more attractive’ Kando’.”