Triumph Motorcycles Most Satisfying Brand in Australia

  • Triumph came out tops as the most satisfying motorcycle brand in Australia.

  • The British brand won the survey for the second consecutive year.

  • The results were tabulated through a survey among customers.


Triumph has come away as the most satisfying motorcycle brand in Australia. The results were tabulated through a customer satisfaction survey conducted by Canstar Blue.

It is the second consecutive year that Triumph has come out ahead in the annual motorcycle survey. Previous winners were Yamaha in 2016 and Harley-Davidson in 2015. The survey began in 2015.

Customers rated the brands based on factors such as reliability, style, handling, comfort, value for money, point-of-sale service, technology features and overall satisfaction.

The survey respondents included Ducati, Harley-Davidson, Yamaha, Honda, Suzuki, Kawasaki and BMW owners.

KTM was ominously missing from the survey, despite being the fourth best-selling brand behind Honda, Yamaha and Kawasaki.

The website also rated helmets, gloves, jackets, boots and tyres.

Triumph scored full five stars out of five in eight categories – overall satisfaction, reliability, style, handling and comfort. The brand shares top ratings in handling with Ducati.

Ducati scored full five stars for technology, but Triumph somehow scored “not applicable” despite modern Triumphs being up to the gills in technology, especially the Tiger 800 and Street Triple range. Even the retro classic Bonnevilles feature sophisticated traction control.